Nissan 2011 Annual Report Download - page 4

Nissan Power 88
Nissan’s new mid-term plan builds upon all the lessons learned, synergies developed and investments
made since 1999. Then, Nissan was lacking a shared vision and plagued by a lack of focus on the
crucial needs of its stakeholders. Today, Nissan has a clear, global vision, an established presence in all
major markets and segments, and the resources and the will to achieve its challenging objectives and
accelerate Nissan’s growth.
The name of our new mid-term plan—Nissan Power 88—underscores our engagement to achieve
our corporate goals. “Power” derives its significance from the strengths and efforts we will apply to our
brands and sales. Our commitment is to renew our focus on the overall customer experience, elevating
Nissan’s brand power and ensuring quality excellence for every person who buys a Nissan or Infiniti
vehicle. The measurable rewards from achieving our plan are denoted by “88.” We aim to achieve a
global market share of 8% and increase our corporate operating profit margin to a sustainable 8%.
As a six-year plan, Nissan Power 88 allows the benefit of long-term strategic planning and continuity
in operational decisions. The plan’s midpoint allows us to define measurable and precise priorities for
the next three years, as we chart our progress. The key contents of our plan focus on developing
leadership and profitability in growth markets worldwide, actively cultivating sustainable mobility
through electric vehicles and technologies that reduce emissions, and advancing mobility for all.
An Extensive Product Plan
Nissan’s product plan will deliver one new vehicle every six weeks, on average, during the next six
years. We are broadening our range of models for both the Nissan and Infiniti brands and eliminating
product overlaps. More dedicated vehicles for key growth markets, such as China, Brazil, Russia, India
and Indonesia, will allow personal mobility to become more accessible to those consumers who need it.
Nissan’s global product lineup is already wide and deep. During Nissan Power 88, we will launch a
total of 51 new models. In 1999, Nissan had 49 vehicles in its global product range, covering 77% of
markets and segments. Today we have 64 vehicles covering 80% of markets and segments. By 2016,
Nissan will have 66 Nissan and Infiniti vehicles in its global portfolio, covering 92% of segments and
markets worldwide. We will consolidate some models and add others. Our plan will also include the
development of more than 90 new advanced technologies, averaging 15 per year.
We will deliver a complete renewal of our popular global growth models.
We will widen our portfolio of Infiniti products.
We will address specific needs of Chinese customers by offering a broader range of Nissan and
Infiniti vehicles, and we are firm in our resolve to reach 10% market share in China.
Our versatile V-platform was designed to deliver stylish, high-quality, affordable vehicles to the global
Carlos Ghosn President and Chief Executive Officer
Nissan Power 88 is the roadmap for our
company’s protable growth. As we accelerate
our growth, we will bring more innovation and
excitement to our products and services, as well
as cleaner, more affordable cars for everyone
around the world.
Message from the CEO
Mid-term Plan
Performance Corporate Data Corporate Governance
03
NISSAN Annual Report 2011
Nissan Power 88:
Delivering the Full Potential
of the Company