Nissan 2011 Annual Report Download - page 17

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Nissan announced a wide-ranging, six-year business plan that will accelerate the company’s growth
across new markets and segments. The plan for fiscal years 2011 to 2016, called Nissan Power 88, is
effective from June 2011.
The name of the plan emphasizes key corporate goals: Nissan will renew its focus on the overall
customer experience through actions that elevate its brands’ power and sales power. By the end of
fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate
operating profit to a sustainable 8%.
8 8
POWER
Brand
&
sales power
Global market share
by FY16 (%)
Sustainable COP (%)
Highlights of Nissan Power 88 reflect Nissan’s clear, global vision and strategic direction through
fiscal 2016:
• Nissan’s extended new product plan will deliver, on average, an all-new vehicle every six weeks for
six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets
and segments.
• The emphasis on sustainable mobility will continue, encompassing zero-emission vehicles and low-
emission technologies that support PURE DRIVE. Cumulative electric vehicle sales for the Renault-
Nissan Alliance will reach 1.5 million units.
• “Mobility for all” will expand with dedicated new cars and light commercial vehicles (LCVs)
developed for entry-level segments and emerging markets.
• Nissan will introduce more than 90 new, advanced technologies, averaging 15 per year.
• Nissan will increase investments in its brands and retail networks to enhance its customers’ entire
ownership experience.
Nissan Power 88
Mid-term Plan
Performance Corporate Data Corporate Governance
16
NISSAN Annual Report 2011