Nissan 2011 Annual Report Download - page 19

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Quest
4,000
5,000
3,000
2,000
1,000
0
’02 ’03 ’05’04 ’10’09’08’07’06
GLOBAL RETAIL SALES VOLUME
(Units: thousands) (%)
Market share
Global retail sales
7
8
6
5
4
3
3,057
3,569
3,389 3,411
3,515
+3.0%
3,770
4,185
+19.1%
3,483
5.0% 5.3% 5.6% 5.6% 5.4% 5.4% 5.5% 5.5% 5.8%
6.1%
’11
(Forecast)
4,600
+9.9%
2,771
RETAIL SALES IN JAPAN
1,200
900
600
300
0
’11’10’09
(Forecast)
(Units: thousands)
630 600
−4.7%
610
+1.7%
RETAIL SALES IN UNITED STATES
1,200
900
600
300
0
’11’09
(Forecast)
(Units: thousands)
1,040
+7.7%
’10
966
+17.3%
824
824
Fiscal 2010 Overview
Fiscal 2010 sales results came to 4,185,000 units, up 19.1% year-on-year. For the fourth quarter of
fiscal 2010 alone, global sales totaled 1,170,000 units, which was an increase of 15.6% from the
same period in fiscal year 2009. For the full fiscal year, Nissan’s sales outperformed the 12.6% of
global total industry volume (TIV) growth, which resulted in an overall market share of 5.8%.
In fiscal 2010, Nissan had a solid product offensive. The company launched ten all-new models
globally, including its first zero-emission, affordable car, the Nissan LEAF. In particular, the Nissan LEAF
received good evaluations from consumers, environmentalists and society in general, winning many
awards such as the European Car of the Year 2011 and the 2011 World Car of the Year.
Japan
In Japan, Nissan’s sales decreased 4.7% to 600,000 units, but
market share increased 0.1% to 13.0%. In Japan, Nissan launched
the new small SUV Juke in June 2010, the Serena in November
2010 and the Moco minicar in
February 2011, all of which
recorded good sales.
North America
In North America, Nissan’s total sales volume increased 16.6% to
1,245,000 units.
In the United States, sales volume increased by 17.3% to
966,000 units, and market
share grew from 7.6% to 8.0%.
For the fourth quarter of fiscal
2010 alone, sales volume in the
United States increased 25.0%
to 285,000, and market share
reached 9.3%, a historical high
for Nissan.
Serena
Fiscal 2010 Sales Performance
Performance
Corporate Data Corporate GovernanceMid-term Plan
18
NISSAN Annual Report 2011