Microsoft 2002 Annual Report Download - page 10

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Microsoft's Mission
To enable people and businesses throughout the world to realize their full potential
Microsoft's Vision
Empowering people through great software – any time, any place and on any device
Delivering on Our Mission
The tenets central to accomplishing our mission include:
Broad Customer Connection
Connecting with customers, understanding their needs and how they use technology, and providing value
through information and support to help them realize their potential.
A Global, Inclusive Approach
Thinking and acting globally, enabling a multicultural workforce that generates innovative decision-making
for a diverse universe of customers and partners, innovating to lower the costs of technology, and showing
leadership in supporting the communities in which we work and live.
Excellence
In everything we do.
Trustworthy Computing
Deepening customer trust through the quality of our products and services, our responsiveness and
accountability, and our predictability in everything we do.
Great People with Great Values
Delivering on our mission requires great people who are bright, creative and energetic, and who share the
following values:
Integrity and honesty
Passion for customers, partners, and technology
Open and respectful with others and dedicated to making them better
Willingness to take on big challenges and see them through
Self critical, questioning and committed to personal excellence and self improvement
Accountable for commitments, results, and quality to customers, shareholders, partners and employees
Innovative and Responsible Platform Leadership
Expanding platform innovation, benefits, and opportunities for customers and partners; openness in
discussing our future directions; getting feedback; and working with others to ensure that their products and
our platforms work well together.
Enabling People to Do New Things
Broadening choices for customers by identifying new areas of business; incubating new products;
integrating new customer scenarios into existing businesses; exploring acquisitions of key talent and
experience; and integrating more deeply with new and existing partners.