Logitech 2007 Annual Report Download - page 71

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competitive edge. The Logitech G25 wheel offers advanced features which, until now, could be found only in
specialized or custom-made racing simulators.
Console Game Controllers and Accessories
Since entering the console market in 2001, Logitech has consistently broadened our line with popular
products in strategic segments. We offer products for console platforms such as PlayStation®2, PlayStation®3,
PSP™ (PlayStation®Portable), Xbox®and Xbox 360™. We work with platform providers and game developers
throughout the world to develop new applications and technologies for this market. With our expertise in
vibration and force feedback, cordlessness, voice input, and video input, Logitech is enabling a broad range of
new gaming experiences. To enable our hardware controllers and promote high-quality support within games, we
also provide advanced software drivers and tools to game developers.
In fiscal year 2007, we introduced a line of products for the newly launched PlayStation 3 computer
entertainment system that includes the new Logitech Cordless Precision™ controller, the Logitech ChillStream™
controller, the Logitech Cordless MediaBoard™ keyboard, the Logitech HDMI cable and the Logitech USB
Headset.
Also in fiscal year 2007, we continued to build on our reputation for providing superior driving wheels with
the Logitech DriveFX™ Wheel for Xbox 360. The DriveFX Wheel combines high-quality materials with
advanced axial-feedback technology.
Remote Controls
Logitech has expanded our presence in the digital living room by offering advanced universal remote
controls for home-entertainment systems. Our current line of Harmony advanced remote controls with patented
Smart State Technology®provides simple, complete control of even the most elaborate entertainment system,
including one-touch control of all entertainment activities. Our online database includes codes and characteristics
needed to control more than 200,000 different home-entertainment device models from more than 5,000 different
manufacturers. Logitech’s Harmony advanced remote controls offer interactive media capabilities, allowing
users to select TV shows, movies or music titles from the interactive display. The latest addition to the line is the
Harmony 1000 remote, which features a 3.5-inch QVGA color touch-screen and includes radio frequency (RF)
wireless technology, providing the ability to control components and systems that are hidden behind closed
cabinets. We also offer high-end solutions for custom installers and high-end audio-video dealers, which can
control multi-room entertainment systems and some advanced lighting systems.
Competitive Strengths
We believe our key competitive strengths include:
Product Definition, Technology and Industrial Design Excellence
We understand the balance between features and complexity, functionality and style, price and performance.
Logitech believes our ability to produce world-class, user-centric industrial designs, coupled with innovative
technologies that deliver true benefit to the consumer, sets us apart from our competitors. We have repeatedly
received awards for design and innovation. During fiscal year 2007, our product designs received the following
honors: “red dot” awards, iF Industrie Forum Design awards, Good Design awards and CES Innovations Design
and Engineering awards. Logitech’s advanced technology, evidenced by products such as the MX™ Revolution
cordless laser mouse, the diNovo™ Edge keyboard, the Z-10 Interactive Speaker System, the G25 Racing Wheel,
the QuickCam®Ultra Vision™ webcam, the Harmony®1000 Advanced Universal Remote, the AudioStation™
high-performance iPod speaker system and others, garnered numerous top billings, including Editors’ Choice,
Product of the Year, World Class Award, Top 100 Gadgets of the Year, and more, in a variety of publications
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