Logitech 2007 Annual Report Download - page 67

the basic peripherals that come with the platform. We also have retail products that appeal to consumers who are
enriching their home-entertainment experience with an easy-to-use universal remote control that allows complete
control of a home-entertainment system, or with a convenient way to stream digital music from the Internet, PC
or digital music player throughout the home. Our OEM products are a frequent choice among PC manufacturers,
who need high-quality, affordable, and functional personal peripherals in high volumes.
Over the past 26 years, Logitech has established itself as a leader in the design, manufacturing and
marketing of PC navigation devices. Building on this leadership position, over the last ten years we expanded
into PC webcams, speakers, headsets, gaming devices, and personal peripherals for platforms such as gaming
consoles, mobile entertainment, communication devices and home-entertainment systems. Our most recent
product additions include advanced remote controls that are designed to provide simple, intuitive control of even
the most elaborate entertainment system, and wireless and Internet music systems that enable consumers to
stream their digital music from a PC, the Internet or a digital music player directly to their stereo or home-
entertainment system.
Products
Logitech operates in a single industry segment encompassing the design, development, production,
marketing and support of personal peripheral products. Most of our products share certain characteristics such as
common customers, common sales channels or common company infrastructure requirements.
Logitech’s personal peripheral products include PC navigation devices such as corded and cordless mice,
trackballs and keyboards, and 3D control devices; Internet communication devices such as webcams and
headsets; digital music devices such as speakers, headphones and wireless music systems; advanced remote
controls for home entertainment control; and interactive gaming devices such as joysticks, gamepads, steering
wheels and keyboards for PCs, and accessories for game consoles.
Pointing Devices and Keyboards
Mice
Logitech offers many varieties of PC mice, sold through retail, OEM, and system builder channels. Most
cordless pointing devices from Logitech use our 2.4 GHz or proprietary 27 MHz digital radio technology to
transmit data to the host computer. Optical (Laser or LED) technology has substantially replaced the ball with a
light beam that illuminates surfaces on which the mouse is traveling.
Our introduction of the Logitech MX™1000 Laser Cordless Mouse in 2004 marked an important milestone:
the first laser-based optical system. The nearly singular wavelength of laser light reveals greater surface detail,
enabling laser mice to track reliably on virtually any surface. Combining laser with Logitech’s MX processing
engine and Fast RFTM wireless technology, the Logitech MX1000 Laser Cordless Mouse set a new performance
benchmark for responsiveness and accuracy.
In fiscal year 2007, we introduced the successor to the MX1000 mouse, the Logitech®MX™ Revolution
Cordless Laser Mouse. The MX Revolution mouse is the result of years of research and development, and
addresses the multi-tasking PC environment with several new technology breakthroughs, including:
•The MicroGearTM Precision Scroll Wheel with two modes that permit users to navigate through files
faster and with more precision. In free-spin mode, the machined alloy wheel can spin for up to seven
seconds, scrolling through thousands of spreadsheet rows or hundreds of word-processing pages. The
click-to-click scrolling mode yields tactile feedback for each small unit of distance scrolled, allowing
more precise navigation.
•Logitech SmartShiftTM Technology intelligently adjusts the scroll wheel, depending on the active
application or current task, from precision click-to-click mode to free-spin mode.
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