Hyundai 2007 Annual Report Download - page 7

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05
Challenge perceptions
The Drive to Become No. 1
At the heart of Hyundai Motor Company’s efforts to expand our business is our steadfast belief in
customer service. The year 2007 marked a significant milestone in the history of this company: our 40th
anniversary. And there was much to celebrate: We completed our second plants in China and India
doubling our production capacity in these key emerging markets; our i30 hatchback was well received in
Europe by the automotive press and consumers alike; and our ranking among the top 100 global brands
improved for the third straight year.
As a leading multinational company, we have a responsibility to the communities in which we conduct our
business and to the world at large. We reaffirmed this belief with our support of Yeosu Korea’s successful
bid to host Expo 2012. Our commitment to corporate sustainability is further shown through our
innovative environmental programs and initiatives into the research and development of fuel cell electric
and other types of eco-friendly vehicles.
We expect Hyundai Motor Company to continue its growth record in 2008 despite the uncertain economic
climate in the Unites States and the rising cost of oil and raw materials. We are well prepared to compete
in established markets in Europe and Japan as well as in emerging markets in India and China. Our new
product line is suited for diverse markets, ranging from highly competitive luxury cars to cost-efficient
subcompacts. This is underscored by our continuously improving brand image associated with quality
and customer satisfaction.
We owe our great success over the past 40 years to the people who drive this company: shareholders,
employees, partners and customers. The future is looking bright as we continue to work from a customer-
first management philosophy; improve our global brand image; expand environmental performance; and
strengthen labor-management relations. Our goal, as always, is to become the world’s leading automaker.
Mong-Koo Chung
Chairman & CEO