Hyundai 2007 Annual Report Download - page 42

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40 MARKETING
A Powerful Global Brand that Grows With Its Customers
Hyundai Motor participated in a number of high-profile motor shows and sponsored a number of sporting
and cultural events. We introduced the i30 and the HED-4 (QarmaQ) jointly developed with SABIC
Innovative Plastics at the Geneva motor show. The i30 was also unveiled at the Moscow and Tokyo motor
shows. In the fastest growing car market in the world, the Genesis and Elantra (Avante) were revealed at
the Shanghai and Gwangzou motor shows. The 5-door i30, i-Blue (NEOS-4) concept car and Veloster
(HND-3) were revealed at the Frankfurt motor show. Our presence at local motor shows in Western Europe
was well received and helped to establish Hyundai Motor Company as a legitimate contender in that
emerging region. As always, we shone at the Seoul motor show with a number of advanced technologies
and models new to the Korean market. Hyundai Motor Company also sponsored a number of high-profile
events across the country, including fashion shows and the Green Concert.
Our commitment to community and cultural development is seen in our sponsorship of cultural events in
Korea. We launched H-art at the Seoul Art Museum, created an exhibit based on our new car models and
sponsored, for the fifth year in a row, the Speed Festival.
Our brand on the international stage was strengthened by our affiliation with the FIFA U-20 World Cup
2007, the FIFA Women’s World Cup in China and the FIFA Beach Soccer World Cup 2007. Hyundai Motor
Company continues to sponsor FIFA and UEFA matches, where our brand is prominently displayed in
stadiums for live and television audiences around the world. Hyundai Motor Company is the proud sponsor
of the Korean men’s soccer team. The partnership was signed in 1999 and will continue to 2011. Just one
more example of how passionate we are about the world’s most popular sport of soccer and how closely
linked our brand is to high-profile events.
1. The zippy i30 is a hit at the 2007
Moscow International Motor Show.
2. The i-BLUE concept car is unveiled at
the 2007 Frankfurt Motor Show.
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