Hyundai 2007 Annual Report Download - page 35

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33
Business Operations Challenge perceptions
Objectives for 2008
Our goal is to reach a record-breaking 3,000,000 units sold for a total of 46 trillion Korean Won in sales. To
achieve this goal, production will be expanded in all of our domestic and overseas facilities. In Korea, we
plan to increase the production of the Elantra (Avante) in response to strong global demand. In China, our
newly constructed production facility, the second in that country, will build the Yuedong for Chinese
consumers. In India, the newly constructed production facility, also the second in that country, will produce
the i10 and i20. The rollout of our new luxury model Genesis will diversify our product line and reach out to
new consumers in new markets. The launch of the Genesis in Korea will be a boost to the domestic luxury
car market. The Genesis will be unveiled in the US with the goal of bringing Hyundai Motor Company in line
with European and Japanese carmakers in the local luxury car market.
Not only are we increasing production on existing and new models, we are introducing select models to
consumers in emerging markets. Hyundai Motor Company is actively engaging fast growing consumer
bases in China, India and petroleum-driven economies, such as countries in the Middle East, Russia and
Africa. Our resolution is to increase production while effecting cost reforms in all regions to capitalize on
growth and profitability.