Hyundai 2007 Annual Report Download - page 40

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38 SALES & SERVICE
Capturing the World’s Attention through Outstanding Service
Hyundai Motor Company in 2007 improved domestic sales by 7.6
percent over the previous year, capturing an incredible 51.3 percent of
the domestic market. The trend has been the same over the past four
years – Hyundai cars have accounted for more than 50 percent of all
cars sold in Korea since 2004. The Sonata, Elantra (Avante) and Azera
(Grandeur) are the best selling cars in the country, ranking first, second
and third respectively in total sales. This was helped by the launch of
the improved Sonata Transform in November, receiving rave reviews
from both critics and consumers. The Sonata is the single most popular
model since 1999. The European-style i30 hatchback was introduced
in July and has been a popular choice among younger drivers.
Despite a shaky economy, characterized by the depreciating US dollar
against the strengthening Korean Won, Hyundai Motor Company
exported a total of 1,076,070 units. One reason for this success is the
efficiency of overseas production facilities, which produced a total of
911,342 units.
The Hyundai-Kia Motor Group is now the 6th largest carmaker in the
world and we are expected to improve our standing, on the strength of
our global exports and marketing.
Our proven strategy is to develop new models based on local
consumer preferences and regional market drivers. One example of
this is the successful launch of the Tucson, Santa Fe and new i30 in
Europe. We plan to bolster our presence in Europe, particularly in the
ever-popular C segment, by expanding the sales of existing models
and introducing new models. The popularity of the Elantra (Avante) and
Santa Fe in North America was reaffirmed by glowing reviews in
Consumer Reports. The same is happening in emerging markets like
Russia, the Middle East and Africa, where Hyundai Motor Company is
consistently increasing its market share with strong local marketing
campaigns.
Our commitment to customer satisfaction is clear in new programs like
the BLU service program, which includes contacting customers before
they make a purchase to offer our platinum ‘before service’ package.
1. A new Hyundai Motor Company
dealership in China.
2. Hyundai Motor Poland looks to
improve sales with the new i30.
3. Dealerships in Russia gear up as
Hyundai Motor Company is set to
become a top brand in that country.
4. The ‘Before Service’ program is
launched in India.
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