Hyundai 2007 Annual Report Download - page 44

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42 SUSTAINABLE MANAGEMENT
Practical Technology Inspired by Creativity and Passion
Sustainable companies are environmentally conscious in the entire
range of their operations. Hyundai Motor Company has publicly
advocated environmental responsibility since 2003 through a
concerted set of policies and actions. Examples of this are the
research and development of environmental technologies and
environmental education for employees. The efforts of our industrial
resources and environmental departments were officially recognized in
2007 with the grand prize of the national environmental management
award. The award underscores our commitment to a profitable yet
sustainable business model.
The Santa Fe meets the strict EURO-4 environmental standards and the
lowest emissions standards in Korea. The QarmaQ, unveiled at the
Geneva Motor Show, is 60 kg lighter than conventional cars in its class
and boasts high fuel efficiency and low carbon dioxide emissions. The i-
Blue, unveiled at the Frankfurt Motor Show, is a third-generation hybrid
electric hydrogen fuel cell concept car.
Stricter environmental regulations necessarily introduce complexity
into the production process. This is complicated by the fact that some
20,000 auto parts from various producers are required to make a
single car. Hyundai Motor Company is meeting this challenge by
1. Eco-Technology Research Institute
focuses on environment technology
related research
2. The Hyundai Tucson Fuel Cell
Electric Vehicle triumphed at the 2007
Michelin Challenge Bibendum as the
only fuel cell vehicle to earn a perfect
score
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