Home Depot 2007 Annual Report Download - page 9

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We want our customers to consider the location they shop as “their store.” In conjunction with our investments
in our associates, we greatly increased our spending on the physical environment of our stores to make them
brighter, cleaner and easier to shop.
Our goal is to provide products that are innovative and a great value. For example, this year we introduced
new technology with great products like Behr paint with nano-guard, which eliminates the need for priming in
exterior painting. We also are proud of our Ryobi Lithium power tool line, which offers professional performance
to the Do-It-Yourself customer at a great value. In appliances, we remained focused on affordable luxury by
introducing new products in GE CleanSteel appliances and the LG Kitchen Series. In patio furniture, we introduced
quality products with style at compelling everyday values, like the Hampton Bay Calabria seven piece dining set,
propelling The Home Depot to become the market share leader in the industry. We also launched the Eco Options
program in the U.S., which identifies more than 3,000 environmentally friendly products so our customers can
make choices that reduce their impact on the environment.
To help our customers find and select the right product, we reset more than 900,000 bays to offer new products
and simplify the selection process. We are also making investments in our supply chain to ensure we always have
the products our customers are looking for in stock everyday.
Our weekly in-store clinics, monthly kids’ clinics, seasonal Do-It-Herself clinics and celebrity clinics create a fun
atmosphere where our associates can share their knowledge and passion for home improvement.
These investments are improving the shopping experience for our customers by providing the best products at a
great value in a fun and easy to shop environment.
092007 ANNUAL REPORT2007 ANNUAL REPORT
YOUR STORE
At your Home Depot store, we
share our knowledge through
free in-store clinics to help you
complete your projects and
improve the look of your home.