Foot Locker 2011 Annual Report Download - page 34

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Business Overview
Foot Locker, Inc., through its subsidiaries, operates in two reportable segments — Athletic Stores and
Direct-to-Customers. The Athletic Stores segment is one of the largest athletic footwear and apparel
retailers in the world, whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs
Sports, Footaction, and CCS. The Direct-to-Customers segment reflects CCS and Footlocker.com, Inc., which
sells, through its affiliates, including Eastbay, Inc., to customers through catalogs, mobile devices, and
Internet websites.
The Foot Locker brand is one of the most widely recognized names in the market segments in which the
Company operates, epitomizing high quality for the active lifestyle customer. This brand equity has aided
the Company’s ability to successfully develop and increase its portfolio of complementary retail store
formats, specifically Lady Foot Locker and Kids Foot Locker, as well as Footlocker.com, its
direct-to-customers business. Through various marketing channels, including broadcast, digital, print, and
sponsorships of various sporting events, the Company reinforces its image with a consistent message-
namely, that it is the destination for athletically inspired shoes and apparel with a wide selection of
merchandise in a full-service environment.
Store Profile
Square Footage
January 29,
2011 Opened Closed
January 28,
2012
Relocations/
Remodels
(in thousands)
Selling Gross
Foot Locker U.S. 1,144 5 31 1,118 67 2,656 4,499
Foot Locker International 751 45 13 783 60 1,148 2,276
Lady Foot Locker 378 — 47 331 9 426 737
Kids Foot Locker 294 3 8 289 8 403 692
Footaction 307 1 16 292 14 846 1,351
Champs Sports 540 5 11 534 24 1,868 2,845
CCS 12 11 1 22 — 34 51
Total 3,426 70 127 3,369 182 7,381 12,451
Athletic Stores
The Company operates 3,369 stores in the Athletic Stores segment. The following is a brief description of
the Athletic Stores segment’s operating businesses:
Foot Locker — ‘‘Sneaker Central’’ — Foot Locker is a leading global athletic footwear and apparel retailer.
Its stores offer the latest in athletic-inspired performance products, manufactured primarily by the leading
athletic brands. Foot Locker offers products for a wide variety of activities including basketball, running,
and training. Its 1,901 stores are located in 23 countries including 1,118 in the United States, Puerto Rico,
U.S. Virgin Islands, and Guam, 129 in Canada, 563 in Europe, and a combined 91 in Australia and
New Zealand. The domestic stores have an average of 2,400 selling square feet and the international stores
have an average of 1,500 selling square feet.
Lady Foot Locker — ‘‘The Place for Her’’ — Lady Foot Locker is a leading U.S. retailer of athletic footwear,
apparel and accessories for active women. Its stores carry major athletic footwear and apparel brands, as
well as casual wear and an assortment of apparel designed for a variety of activities, including running,
walking, training, and fitness. Its 331 stores are located in the United States, Puerto Rico, and the
U.S. Virgin Islands, and have an average of 1,300 selling square feet.
14