Energizer 2000 Annual Report Download - page 6

ENERGIZER 2000 ANNUAL REPORT
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As a stand-alone company, Energizer is focused, energized and fully powered to extend its industry leadership and take
advantage of significant trends in the global market for primary batteries and flashlights.
The dynamics of the global battery industry are driven by two key trends – the proliferation of portable electronic devices
and the shift to alkaline batteries. The steadily growing number of devices in consumers’ hands promises continued strong
global demand for primary batteries, growing at an annual rate of 7 percent over the past five years.
Secondly, the growing dependence of consumers on power-hungry, high-drain portable devices requires batteries with
increasingly longer service life, higher power and performance, and smaller size. Particularly suited to these requirements,
alkaline batteries are the fastest-growing segment of the primary battery market with historical growth trends in the high
single digits.
PRODUCT PORTFOLIO
To capitalize on these continuing trends, Energizer follows a straightforward strategy – to meet consumer needs around
the world with a comprehensive portfolio of products at all performance and price levels. Today, we have the broadest
array of products in the industry, capable of satisfying consumer demands and budgets, anchored by two of the world’s
leading brand names – our flagship Energizer®brand and the Eveready®brand. Our portfolio consists of three basic
product lines – primary batteries, miniatures, and flashlights and other lighting products.
Primary Batteries Primary alkaline and carbon zinc batteries account for 83 percent of global net sales and comprise
a comprehensive range of performance and pricing. Our premium Energizer alkaline batteries deliver reliable, long-lasting
power, and value-priced Eveready carbon zinc batteries offer economic dependability. Two initiatives during the year firmly
positioned the company to compete in all segments and contend for the entire range of consumer alkaline battery purchases.
We established the super-premium segment with the launch of Energizer®e2TM, combining advanced technology and
consumer-friendly features. This high-performing new battery incorporates proprietary titanium technology and new
cell construction to deliver exceptional power and dependability. New E-SNAPTM reclosable packaging gives consumers
improved portability and storage convenience, and a newly enhanced and recalibrated gauge-style on-battery tester offers
greater accuracy. We further fortified our product lineup with the introduction of Eveready Alkaline, giving value-conscious
consumers reliable performance at an economic price from a recognizable, trusted name.
Miniatures Energizer’s complete line of miniature batteries, accounting for 3 percent of net sales, utilizes various
chemistries including silver oxide, zinc-air and manganese dioxide. Miniatures deliver long-lasting, reliable power for a
variety of small devices including electronic watches and cameras, calculators and personal
organizers, keyless car remotes and handheld electronic games, hearing aids and
electronic thermometers.
GOING AND GOING ON WALL STREET
CELEBRATING THE LISTING OF
ENERGIZER’S STOCK ON THE BIG
BOARD, CEO PATRICK MULCAHY
(RIGHT) RECEIVES CONGRATULA-
TIONS FROM NEW YORK STOCK
EXCHANGE CHAIRMAN AND CEO
RICHARD A. GRASSO.
PORTABLE TECHNOLOGY
THE PUBLIC CONTINUES ITS UNABASHED AND UNABATED INFATUATION WITH PORTABLE ELECTRONIC DEVICES. THIS GROWING DEPENDENCE
ON HIGH-TECH DEVICES NOW EXTENDS TO WIRELESS PHONES AND PAGERS, RADIOS AND COMPACT DISC PLAYERS, CAMERAS AND PERSONAL
DIGITAL ASSISTANTS, ELECTRONIC GAMES AND BATTERY-POWERED TOYS.
HIGH-TECH GADGETS