Dish Network 2014 Annual Report Download - page 185

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COMPARATIVE PERFORMANCE
The graph below sets forth the cumulative total return to our shareholders during the period from December 31,
2009 to December 31, 2014. The graph assumes the investment on December 31, 2009 of $100 in (i) our Class A
Shares, (ii) an industry peer group and (iii) the NASDAQ Composite Index and reflects reinvestment of dividends
and market capitalization weighting.
We have included an industry peer group comprised of: AT&T Inc., Cablevision Systems Corporation, Comcast
Corporation, DISH Network Corporation, The DirecTV Group, Inc., Time Warner Cable, Inc., and Verizon
Communications. Although the companies included in the industry peer group were selected because of similar
industry characteristics, they are not entirely representative of our business.
Total Return Analysis 12/31/2009 12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014
DISH Network Corporation $ 100.00 $ 94.66 $ 148.46 $ 194.92 $ 310.15 $ 390.32
NASDAQ Composite – Total Returns $ 100.00 $ 118.02 $ 117.04 $ 137.47 $ 192.62 $ 221.02
Peer Group $ 100.00 $ 120.39 $ 133.23 $ 166.60 $ 206.04 $ 219.26
0.00
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2009 2010 2011 2012 2013 2014
Comparison of 5 Year Cumulative Total Return
Assumes Initial Investment of $100
December 2014
DISH Network Corp NASDAQ Composite-Total Returns Peer Group