Blackberry 2001 Annual Report Download - page 9

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Focus for Fiscal 2002
We discussed RIM’s strong performance relative to the specific goals we described in last
year’s Letter to Shareholders. Going forward, we expect RIM’s core strategy to remain the
same – strong execution of our business plan. As RIM grows, the scale, scope and complexity
of business issues are magnified, but remaining focused on execution in research and
development, manufacturing, sales, marketing and information technology will continue
to move us forward.
In the upcoming year, we are targeting continued strong growth in demand for BlackBerry,
both in North America and Europe, continued development of new products and services,
expansion of our internal capabilities and the continued addition of strong technical,sales
and management personnel.
Our specific goals for fiscal 2002 are as follows:
1. Continue to substantially increase the BlackBerry user base in North America for both
Microsoft®Exchange and Lotus Domino environments.
2. Launch BlackBerry in Europe with BT Cellnet in the United Kingdom and major carriers
in other European countries.
3. Launch BlackBerry with GSM/GPRS carriers in North America.
4. Complete development of our CDMA devices.
5. Leverage the new Java 2 Micro Edition (J2ME) platform environment to catalyze
third-party development of software applications.
6. Transition to new SAP information system within RIM to further enable IT and
systems scalability.
7. Bring the new manufacturing facility online.
8. Maintain the culture of innovation, growth and achievement.
We thank you for your support during the past year and look forward to continued
success in fiscal 2002.
Yours Sincerely,
Mike Lazaridis Jim Balsillie
President & Co-CEO Chairman & Co-CEO
“BlackBerry wins
hands-down when it
comes to easy and
timely access to
email messages.”
InfoWorld
2001 Annual Report >Research In Motion Limited
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