Blackberry 2001 Annual Report Download - page 10

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Please find page 10 of the 2001 Blackberry annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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RIM Products and Services
RIM has an international reputation as a leading designer, manufacturer and marketer of
innovative wireless solutions for the mobile communications market. At the core of RIM’s
products is leading-edge radio technology. This technology has been incorporated into all
of RIM’s products, including our industry-leading radio modems and award-winning
RIM Wireless Handhelds.
RIM’s radio modems are a family of high-performance radio-frequency transceivers designed for
integration into products by value-added resellers, system integrators and original equipment
manufacturers. They are specifically designed to integrate easily into portable devices.
Some recent applications include wirelessly enabling: ATM’s, point-of-sale terminals, laptops,
security systems, vending machines, automatic utility meter reading, Automatic Vehicle
Location and fleet management /dispatching.
Recently, Forbes Magazine named BlackBerry
as one of seven cult brands (including Nike
and Ben & Jerry’s) that has successfully
evolved into a national brand name.
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