Blackberry 2001 Annual Report Download - page 12

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A part of BlackBerry’s success can be attributed to the strategic alliances that RIM has
formed with many multinational companies to deliver BlackBerry to enterprise customers.
Some of these partners include Aether, Bell Mobility, Cingular, Compaq, IBM, Motient,
Rogers AT&T, Vaultus and more.
These alliances have helped BlackBerry experience a phenomenal growth rate over the
past year of 160%. By the end of February 2001, there were over 7,800 companies using
BlackBerry and more than 2,300 companies with BlackBerry Enterprise Server installed
in their organizations.
Berry Amazing
In April 2000, RIM launched its first
national advertising and branding campaign
for BlackBerry, which has dramatically
increased the awareness and recognition
of BlackBerry in the enterprise market.
BlackBerry has been recognized by many
as the leading brand for wireless email and
has received numerous awards:
>10
>
Editor’s Choice Award: In March 2001, BlackBerry
was named Editor’s Choice by Lotus Advisor
Magazine for its usability and integration with
Lotus Domino.
>Best Wireless Productivity Award: In February
2001,
BlackBerry won eWeek’s excellence Award
for Best Wireless Productivity.
>2000 PC World Award: In June 2000, BlackBerry
won the World Class Award for Best Wireless
Communication Device, from PC World Magazine
for its small and lightweight design and constant
access to email.