Under Armour 2013 Annual Report Download - page 19

ITEM 1A. RISK FACTORS
Forward-Looking Statements
Some of the statements contained in this Form 10-K and the documents incorporated herein by reference
constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections,
future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not
historical facts, such as statements regarding our future financial condition or results of operations, our prospects
and strategies for future growth, the development and introduction of new products, and the implementation of
our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such
as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,”
“potential” or the negative of these terms or other comparable terminology.
The forward-looking statements contained in this Form 10-K and the documents incorporated herein by
reference reflect our current views about future events and are subject to risks, uncertainties, assumptions and
changes in circumstances that may cause events or our actual activities or results to differ significantly from
those expressed in any forward-looking statement. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity,
performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking
statements. A number of important factors could cause actual results to differ materially from those indicated by
these forward-looking statements, including, but not limited to, those factors described in “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” These factors
include without limitation:
• changes in general economic or market conditions that could affect consumer spending and the
financial health of our retail customers;
• our ability to effectively manage our growth and a more complex global business;
• our ability to effectively develop and launch new, innovative and updated products;
• our ability to accurately forecast consumer demand for our products and manage our inventory in
response to changing demands;
• increased competition causing us to lose market share or reduce the prices of our products or to
increase significantly our marketing efforts;
• fluctuations in the costs of our products;
• loss of key suppliers or manufacturers or failure of our suppliers or manufacturers to produce or deliver
our products in a timely or cost-effective manner;
• our ability to further expand our business globally and to drive brand awareness and consumer
acceptance of our products in other countries;
• our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating
results;
• our ability to effectively market and maintain a positive brand image;
• our ability to comply with trade and other regulations;
• the availability, integration and effective operation of management information systems and other
technology;
• our ability to effectively integrate new businesses and investments into our company;
• our potential exposure to litigation and other proceedings; and
• our ability to attract and retain the services of our senior management and key employees.
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