Under Armour 2013 Annual Report Download - page 15

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We distribute the majority of our products sold to our North American wholesale customers and our brand
and factory house stores from distribution facilities we lease and operate in California and Maryland. In addition,
we distribute our products in North America through third-party logistics providers with primary locations in
Canada, New Jersey and Florida. In some instances, we arrange to have products shipped from the independent
factories that manufacture our products directly to customer-designated facilities.
Other Foreign Countries and Businesses
Approximately 6% of our net revenues were generated outside of North America and though our acquired
MapMyFitness business. We plan to continue to grow our business over the long term in part through expansion
in international markets.
EMEA
We sell our apparel, footwear and accessories through retailers and our websites in certain European
countries. We also sell our apparel, footwear and accessories to independent distributors in various European
countries where we do not have direct sales operations. In addition, we sell our branded products to various
sports clubs and teams in Europe. In 2012, we began selling the United Kingdom’s Tottenham Hotspur Football
Club replica product for the Club’s supporters around the world.
We generally distribute our products to our retail customers and e-commerce consumers in EMEA through a
third-party logistics provider based out of Venlo, The Netherlands. This agreement continues until 2015.
Asia
Since 2002 we have had a license agreement with Dome Corporation, which produces, markets and sells our
branded apparel, footwear and accessories in Japan and Korea. We are actively involved with this licensee to
develop variations of our products for the different sizes, sports interests and preferences of Japanese and Korean
consumers. Our branded products are sold in Japan and Korea to independent specialty stores and large sporting
goods retailers and to professional sports teams. We made a cost-based minority investment in Dome
Corporation in January 2011.
We also sell our apparel, footwear and accessories to independent distributors in Australia, New Zealand
and Taiwan where we do not have direct sales operations.
We sell our products in China through a limited number of brand and factory house stores we directly
operate and stores operated by our franchise partners, primarily located in Shanghai and Beijing, China. We also
distribute our products to our retail customers in Asia through a third-party logistics provider based out of Hong
Kong.
Latin America
We sell to Latin American consumers through independent distributors in Latin American countries where
we do not have direct sales operations. We generally distribute our products in this region through our
distribution facilities in the United States.
In June 2013, we signed an agreement to acquire certain assets of our distributor in Mexico. Following the
close of the acquisition in January 2014, we began selling our products in Mexico directly rather than through a
distributor. In 2014, we will begin selling our products directly in Brazil and Chile.
MapMyFitness
In December 2013, we acquired MapMyFitness, which offers digital fitness platform licenses and
subscriptions, along with digital advertising.
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