Sharp 2013 Annual Report Download - page 10

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Overseas Sales Composition
by Region (Products Business Group)
Strengthen Initiatives at Indonesian Business
FY2012
TVs Refrigerators Washing
machines
Air
conditioners
N o .1 N o.1 N o .1 No.2
Sharp’s Position in Indonesian Market
Population Ratio by
ASEAN Member
Sharp’s Business Development in Indonesia
To structure the most powerful value chain for local production for local consumption
30% 36% 30% 20%
Planning Development Production Marketing
Develop an Indonesian-type business model in other nations and regions
Indonesia-completing
structure already in place
(focusing on creating
local-fit products)
New plant
operation
start
(2013)
No. 1 service
network in
the industry
(352 bases)
2012 market shares (Source: Sharp)
Sales Service
Strong relations with
retailers
• No. 1 sales channel coverage
(81%)
• Unique marketing utilizing
an industry-leading brand
Asia
21％
2011
Indonesia
40.5％
Middle East/Africa
ChinaThe Americas
Europe
FY2015
Asia
31％
Middle East/Africa
China
The Americas
Europe
（ ）
 
 
 
8 SHARP CORPORATION
Medium-Term Management Plan for Fiscal 2013-2015: For Recovery and Growth
3Expanding Overseas Businesses Focusing on the
ASEAN Market
Sharp will strategically allocate core management resources to
regions in which it can demonstrate its competitive strengths.
In our overseas business, we will strategically allocate core man-
agement resources to regions in which we can demonstrate our
competitive strengths.
In the ASEAN region, where economic growth has been ro-
bust in recent years, we have sales operations in six nations and
production facilities in four.
We will step up initiatives in the region with the aim of raising
the ratio of Asian sales to total Products Business Group* sales from
21% in fiscal 2012 to 31% in fiscal 2015. This will propel Asia to the
top regional spot in Sharp’s overseas sales, surpassing the Americas.
In Indonesia, which accounts for around 40% of ASEAN’s
population and is expected to see strong economic growth in
the future, Sharp holds the No. 1 market share for TVs, refrig-
erators and washing machines, and the No. 2 share for air con-
ditioners. The source of our competitive edges lies in our value
chain, which is the strongest in Indonesia, including our locally
driven product development, rock-solid relationships with retail-
ers and the No. 1 service network in the industry.
To address flourishing demand, Sharp fast-tracked the open-
ing of a new plant in Indonesia to manufacture washing ma-
chines and refrigerators. Originally scheduled for late fiscal
2013, the new plant opened in September 2013. In this way, we
will accelerate the pace of business expansion and build a robust
market foundation.
Going forward, Sharp will work to replicate its success in Indo-
nesia across various ASEAN nations, including Thailand where it
has a white goods plant, in order to expand its business region-
wide and boost its market share.
* Businesses which do not include LCDs and Other Electronic Devices
Five Strategic Measures to Realize Recovery and Growth