Sharp 2012 Annual Report Download - page 31

Annual Report 2012 29
Environmental Activities
Sharp’s corporate vision is to become an Eco-Positive
Company. By working with stakeholders, Sharp aims
to become a company whose positive impact through
contributions to the environment greatly outweighs
any negative impact on the environment caused by
business activities. In particular, Sharp is focusing on
initiatives to reduce greenhouse gases, which are
considered to be the cause of global warming. In fiscal
2011, we achieved our target originally set for fiscal
2012, which was for greenhouse gas emission reduc-
tions caused by customer use of Sharp energy-creating
and energy-saving products to be more than double
the volume of emissions discharged in the course of
Sharp’s business activities.
To realize the corporate vision, Sharp is promoting
an Eco-Positive Strategy, which comprises four chan-
nels of action: Technologies, Business, Operations and
Communications. Sharp is proactively deploying this
strategy on a global scale.
Examples of Initiatives
Eco-Positive Technologies
Since fiscal 2001, Sharp has been using its proprietary
closed-loop material recycling technology developed in
an effort to create environmentally friendly materials.
This is Sharp’s one-of-a-kind technology that repeatedly
recovers plastic from used consumer electronics prod-
ucts and reuses it in the parts made for new products.
We have been steadily expanding the volume of plas-
tic recycled using this technology every year, and the
cumulative total has reached 7,000 tons. With this tech-
nology as the core, Sharp will undertake development
of new technologies, and thereby pursue effective use
of limited resources.
Eco-Positive Business
Sharp is working to make positive contributions to the en-
vironment by enhancing the environmental performance
of its products and devices to further reduce carbon
dioxide emissions, for example. Regarding products, en-
vironmentally conscious products are certified as Green
Products (GPs) based on Sharp’s own assessment crite-
ria. GPs that offer particularly high levels of environmental
performance are called Advanced Green Products (AGPs),
and AGPs that are extremely environmentally conscious
are called Super Green Products (SGPs). We are making
efforts to raise the proportion of these products.
Eco-Positive Operations
Sharp works actively to raise the environmental perfor-
mance of various operations at its plants, offices and
logistics, in order to reduce their impact on the environ-
ment. At plants, it has its own assessment standards for
designating plants with a certain level of environmental
performance as Green Factories (GFs), and those with
exceptionally high levels of environmental performance
as Super Green Factories (SGFs). In an ongoing effort
to raise our environmental performance even further,
we have introduced SGF II as a higher standard set for
plants that are already certified as SGFs.
Eco-Positive Communications
Sharp works to raise mutual awareness of environmen-
tal issues by introducing its environmental initiatives to
its wide range of stakeholders and exchanging views.
We actively undertake environment-related communi-
cations, such as the introduction of our environmental
protection initiatives in an easy-to-understand manner
on the “Social & Environmental Activities” page of the
corporate website, participation in environmental exhi-
bitions, the holding of forums on the environment, and
active use of newspapers, television and other media.
Corporate Social Responsibility (CSR)
＜
＜
Environmental burden
such as greenhouse gas
emissions from
company operations
<Negative Impact>
Environmental contribution
such as greenhouse gas
emission reductions
through products and services, etc.
<Positive Impact>
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企業ビジョン「エコ・ポジティブ カンパニー」の概念図
Corporate Vision: Eco-Positive Company
グ リ ーンプ ロ ダクト
Green Products
スーパー
グ リ ーン
プ ロ ダクト
アドバンスト
グ リ ーンプ ロ ダクト
 
 
グリーンプロダクト（GP）の体系図
Super
Green
Products
Advanced Green
Products
Improved
Improved
Green Product (GP) System
C
GF
B
A
S
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SGF
SGFⅡ
グリーンファクトリー（GF）の体系図
C
GF
B
A
S
100 points
90 points
70 points
0
140 points
160 points
180 points
200 points
SGF
SGFⅡ
Green Factory (GF) System
Improved
Improved