Sharp 2012 Annual Report Download - page 25

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Annual Report 2012 23
Health and Environmental Products
With the LED light market growing due to rising awareness of energy saving,
Sharp worked to increase sales of LED lights, with a focus on ceiling lights.
In addition, against the backdrop of growing health consciousness, we in-
creased sales of air purifiers equipped with Plasmacluster Ion technology. We
also started the business of beauty appliance and launched a Plasmacluster
Ion hair dryer. Going forward, we aim to develop business in new categories
such as robotic home appliances and expand our overseas business through
strengthening sales of health and environmental products in growth areas
such as ASEAN and China.
Digital MFPs
Amid ongoing steady demand especially in emerging countries, Sharp
worked to expand production capacity by establishing a new plant in China.
We have revamped our lineup of low- to medium-speed monochrome MFPs
targeting emerging countries where stable demand is expected. For color
MFPs, we launched a top-of-the-line digital full-color model capable of high-
speed output (62 sheets/minute) and established a diverse lineup. Going
forward, we will expand our business by offering solutions that help custom-
ers enhance the efficiency of office operations, such as connecting MFPs
with interactive whiteboards and mobile devices.
Health and Environmental Equipment
Information Equipment



Sales
0
100
200
300



37.7%
10.4%
9.9%
0908 1110 12
(billions of yen)
10.4%



Sales
0
100
200
300
400
500



37.7%
10.4%
9.9%
0908 1110 12
(billions of yen)
9.9%
This product group posted growth in both sales and profits thanks to strong sales of such products as
LED lights and air purifiers, reflecting rising awareness of energy saving and health consciousness.
Although sales basically remained on par with the previous year’s level due to a freeze in corporate
capital investment, this product group posted an increase in profits thanks to the steady performance
of digital full-color MFPs.
High-speed digital full-color MFP
Plasmacluster Ion hair dryer
Fiscal 2011 Review by Product Group