Sharp 2012 Annual Report Download - page 24

22 SHARP CORPORATION
Fiscal 2011 Review by Product Group
Sharp Corporation and Consolidated Subsidiaries
Years ended March 31
LCD Color TVs
In Japan, the market environment shifted with difficulties due to a fall in de-
mand and price declines following the end of analog broadcasting. Overseas
markets also exhibited a downturn in demand due to such factors as market
saturation in Europe and the U.S. and the slowing of the growth rate in the Chi-
nese market. In this context, Sharp actively introduced large-screen models that
are 60 inches and larger and expanded sales mainly in North America. We also
released the Free-Style AQUOS—a thin, lightweight model that attracted much
attention. Going forward, we will continue to establish Sharp’s brand image as a
leading company of large-screen TVs, based on the global rollout of large-screen
models, while striving to create products that will stimulate new demand.
Blu-ray Disc Recorders/Players
In Japan, while the demand grew considerably due to a last-minute rush prior
to the end of analog broadcasting, it subsequently declined on the following
rebound in the second half of the year. In this context, Sharp released models
with a Wi-Fi connection that can easily establish a network without having to
use a wireless LAN router. Going forward, we will continue releasing prod-
ucts that address market needs, such as models adapted to record three
programs at once and models for which the recording capacity can be easily
increased with a “slot-in” type hard disk drive.
Mobile Phones
While the shift to smartphones progressed rapidly worldwide, in Japan, a de-
mand for conventional mobile phones decreased and we encountered strict
competition due to the full-scale entry of foreign manufacturers. Sharp intro-
duced smartphones with features including connectivity with AQUOS LCD
TVs, built-in power-saving technologies, a large-screen and a slim frame, and
focused on establishing the AQUOS PHONE brand. Going forward, we will
continue working to create unique features and functions and launch com-
petitive smartphones with the global market in mind.
•฀Sales฀gures฀shown฀on฀pages฀22-25฀include฀internal฀sales฀between฀segments฀(Consumer/Information฀Products฀and฀Electronic฀Components).฀The฀percentage฀of฀sales฀in฀pie฀charts฀has฀
been calculated accordingly. The Other Electronic Devices group’s sales do not include internal sales to the LCD/Solar Cell groups.
•฀Effective฀for฀the฀year฀ended฀March฀31,฀2009,฀product฀grouping฀had฀been฀recategorized.฀In฀this฀connection,฀results฀for฀2008฀have฀been฀restated฀to฀conform฀with฀the฀2009฀presentation.฀
Also, effective for the year ended March 31, 2010, some items previously included in Information Equipment had been reclassified and were included in Audio-Visual and Communication
Equipment. In this connection, results for 2009 have been restated to conform with the 2010 presentation. In addition, effective for the year ended March 31, 2011, the Company has
applied the “Accounting Standard for Disclosures about Segments of an Enterprise and Related Information” (Accounting Standards Board of Japan (ASBJ) Statement No.17, Issued by
the ASBJ on March 27, 2009) and the “Guidance on Accounting Standard for Disclosures about Segments of an Enterprise and Related Information” (ASBJ Guidance No. 20, issued by
the ASBJ on March 21, 2008). In this connection, results for 2010 have been restated to conform with the 2011 presentation.
Consumer/Information Products
Audio-Visual and Communication Equipment



Sales
0
1,000
2,000



37.7%
10.4%
9.9%
0908 1110 12
(billions of yen)
37.7%
This product group posted decreases in sales and profits due to the effect of Japan’s rapid decline in
demand and price erosions for LCD TVs, as well as intensified competition in the mobile phone market.
80-inch AQUOS
AQUOS Blu-ray Disc recorder
Smartphone for NTT DOCOMO
80"
Fiscal 2011 Review by Product Group