Sharp 2012 Annual Report Download - page 27

Download and view the complete annual report

Please find page 27 of the 2012 Sharp annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 72

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72

Annual Report 2012 25
Solar Cells
Market conditions deteriorated even further, due to factors such as continuing price
declines caused by excess supply and intense competition. In this context, with the
aim of improving profitability, Sharp worked to change its sale approach from solely
focusing on solar cell modules to total systems and establish a business model
that is more resilient to changing market conditions and currency rate fluctuations.
In Japan, we devoted our efforts to expanding sales of Black Solar high-efficiency
monocrystalline solar cells designed for residential applications. Overseas, we en-
hanced the development of solar power generation plants and reinforced power
generation business. Going forward, even in Japan, we will intensify efforts in the
areas of the mega-solar power generation plants and power generation businesses,
and undertake the transformation of our business and profit structures.
Electronic Devices
In the electronic devices market, while demand for devices used in smart-
phones grew, demand for devices used in LCD TVs declined, and the
downward trend in prices continued. In this context, Sharp worked to expand
sales of distinctive devices, such as camera modules and proximity sensors
for smartphones, and to intensify development of LED lighting devices. Go-
ing forward, we will work to develop and increase sales of devices for green
products, with a focus on LEDs for which demand expansion is expected as
a growth field, as well as devices for smartphones and tablet terminals.
Solar Cells
Other Electronic Devices
This product group posted decreases in both sales and profits, due to the deterioration of global
supply/demand conditions and ongoing price erosions stemming from intense competition.
This product group posted decreases in sales and profits, due to the decline in demand and prices
centering on devices used in digital appliances such as LCD TVs.
Proximity sensor with
integrated ambient light sensor
Black Solar high-efficiency monocrystalline
solar cells
Fiscal 2011 Review by Product Group
売上高
売上高
売上高
Sales
0
100
200
300
（十億円）
（十億円）
（十億円）
0908 1110 12
(billions of yen)
7.9%
売上高
売上高
売上高
Sales
0
100
200
300
400
（十億円）
（十億円）
（十億円）
0908 1110 12
(billions of yen)
8.5%