Sharp 2012 Annual Report Download - page 30

28 SHARP CORPORATION
Corporate Social Responsibility (CSR)
CSR Concept
“Make products that others want to imitate.” This
message of Sharp’s founder Tokuji Hayakawa encapsu-
lates management’s stance of contributing to society
by quickly grasping and responding to the needs of
the next era as a manufacturer. Management over the
years may have used different words to express this
concept, but all have managed Sharp with the aim of
continuing to be a trusted company that contributes to
society through manufacturing.
In 1973, Sharp codified the unchanging spirit of its
founder in the Company’s business philosophy and
business creed. The business philosophy, which states
Sharp’s vision, includes statements such as “Con-
tribute to the culture, benefits and welfare of people
throughout the world.” This forms the foundation of
CSR at Sharp today, aimed at achieving co-existence
and mutual prosperity with society and stakeholders.
The business creed calls for “Sincerity and Creativity,”
and all employees must adhere to and follow it in order
to fully realize this business philosophy.
Sharp aims to realize the business philosophy and
contribute to the establishment of a sustainable soci-
ety through its business activities. In 2012, the 100th
anniversary of its founding, Sharp is reaffirming those
commitments. To ensure that Sharp remains a compa-
ny trusted by society, we will maintain sincerity in our
actions and business activities, while simultaneously
working to create new products found nowhere else
in the world, harnessing the creativity that has flowed
through Sharp’s corporate DNA since its founding.
United Nations Global Compact
Sharp has been a participant in the United Nations
Global Compact since June 2009. The Global Com-
pact contains 10 principles in the
areas of human rights, labor, the
environment and anti-corruption.
Sharp has set targets for specific
activities in each of these areas
and is promoting efforts across
the group.
Socially Responsible Investment (SRI) Recognition
Sharp has received recognition in Japan and overseas
for its strong commitment to corporate citizenship.
As of March 2012, Sharp was recognized by major
SRI evaluating bodies and either selected for SRI indi-
ces or awarded CSR certification as noted below.
•฀FTSE4Good฀Global฀Index฀(U.K.)
•฀MSCI฀Global฀Climate฀Index฀(U.S.A.)
•฀Morningstar฀Socially฀Responsible฀Investment฀Index฀(Japan)
•฀Corporate฀Responsibility฀Prime฀Status฀by฀oekom฀research฀AG฀
(Germany)
Corporate Social Responsibility (CSR)
全ての事業プロセスで「誠意と創意」をもって業務を行い、経営理念を実現する
Achieve the Tenets of the Business Philosophy by Promoting “Sincerity and Creativity” in All Business Practices
Business Creed
Dedicated to two
principal ideals
Sincerity and
Creativity
Sales
Production
Procurement
DesignR&D
Planning
Service
Business Activities
Social Contribution
Activities
■ Perspective of social contribution
through business activities
“Contribute to the culture, benefits, and
welfare of people throughout the world”
■ Perspective concerning employees
“It is the intention of our corporation to
grow hand-in-hand with our employees”
■ Perspective concerning stakeholders
“Prosperity is directly linked to the
prosperity of the entire Sharp family”
Realization of Business Philosophy •฀The฀business฀ creed฀is฀the฀central฀axis฀of฀ all฀business฀
activities.
•฀“Sincerity”฀means฀ a฀working฀attitude฀mindful฀of฀what฀
will offer genuinely useful solutions and happiness to
everyone.
•฀“Creativity”฀means฀a฀working฀ attitude฀not฀content฀with฀
the way things are. An attitude that always seeks to add
value, and to make efforts to innovate and improve.
Business Philosophy
We do not seek merely to expand our business volume.
Rather, we are dedicated to the use of our unique, innovative
technology to contribute to the culture, benefits and welfare
of people throughout the world.
It is the intention of our corporation to grow hand-in-hand
with our employees, encouraging and aiding them to reach
their full potential and improve their standard of living.
Our future prosperity is directly linked to the prosperity of
our customers, dealers and shareholders …indeed, the entire
Sharp family.
Business Creed
By committing ourselves to these ideals, we can derive genuine satisfaction
from our work, while making a meaningful contribution to society.
Sincerity is a virtue fundamental
to humanity … always be sincere.
Harmony brings strength … trust each
other and work together.
Politeness is a merit … always
be courteous and respectful.
Creativity promotes progress … remain
constantly aware of the need to
innovate and improve.
Courage is the basis of a rewarding
life … accept every challenge with a
positive attitude.