Sharp 2012 Annual Report Download - page 20

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18 SHARP CORPORATION
Special Feature 2: One-of-a-Kind Devices and Products
Creation of New Essential Products and Expansion of Business Fields
Plasmacluster Ion Technology
Sharp also has a history of generating new demand by
developing various one-of-a-kind technologies in the
field of home appliances.
Plasmacluster Ion technology is one such example.
It is an air purification technology that removes airborne
mold spores and other impurities, while also suppress-
ing the activity of airborne viruses and reducing static
electricity.
Since 2000, when we launched an air purifier
equipped with Plasmacluster Ion technology for the
first time, its application has spread in tandem with the
growing consumer awareness about health and the
environment. Sharp now incorporates this proprietary
technology in many other home appliances, including
Plasmacluster Ion generators, air conditioners, refrig-
erators and vacuum cleaners.
We will deploy one-of-a-kind technology to make a shift in categories
for home appliances and provide new solutions.
Plasmacluster Ion technology is also being adopted
in a wide array of products in other companies, and its
application is spreading in transportation and public
spaces including vehicles, train cars and elevators.
Plasmacluster Ion air purifier/humidifier and robotic home appliance
Plasmacluster Ion generators
(From left: For personal use with a humidifying function, a portable
model with a humidifying function, for car use, a portable model
for small spaces and a mobile model)