Qantas 2011 Annual Report Download - page 5

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AS A GLOBAL INDUSTRY,
AVIATION IS MORE
EXPOSED THAN ALMOST
ANY OTHER SECTOR TO
UNPREDICTABLE SHOCKS
BUSINESS RESILIENCE RESPONDING TO SHOCKS
AND CRISIS
Natural disasters, political instability in the Middle East and
global economic volatility all have an impact on industry
performance and protability. The Qantas Group builds
business resilience and crisis management into strategic
planning, enabling us to respond and recover quickly and
effectively when the unexpected happens.
QANTAS HAS SERVED
THE AUSTRALIAN
COMMUNITY –
AND CONNECTED
AUSTRALIA TO THE
WORLD – FOR 90 YEARS
QANTAS IN THE AUSTRALIAN COMMUNITY
From regional Queensland and the mining towns of
Western Australia to global commerce hubs in Australia,
Asia, Europe and the United States, Qantas is integral
to the Australian community and economy. We are proud
representatives of contemporary Australia overseas but
we never forget our history.
AUSTRALIA IS LOCATED
WITHIN THE FASTEST
GROWING ECONOMIC
ZONE IN THE WORLD
NEW REALITIES, NEW OPPORTUNITIES –
THE GROWTH OF ASIA
If it is to grow and thrive – and continue driving economic
activity in Australia – the Qantas Group must capitalise on
the opportunities Asia presents. Sitting back while our
competitors act is not an option. Whether with premium
Qantas or low-cost Jetstar, our strong brands and portfolio
strategy position us strongly to represent the best of
Australia in Asia.