Qantas 2011 Annual Report Download - page 4

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THE AVIATION INDUSTRY
IS CHANGING
THE QANTAS GROUP IN 2011
The Qantas Group faces a unique range of challenges
and opportunities.
We are in a strong position to address the challenges
and realise the opportunities – but we must take decisive
action, as we have throughout our history.
SAFETY IS ALWAYS
THE QANTAS GROUP’S
FIRST PRIORITY
WE INVEST $1.5 BILLION IN AIRCRAFT
MAINTENANCE EACH YEAR
SAFETY FIRST
From our response to the QF32 incident to the risks posed
by volcanic ash disruptions, we never compromise on the
highest standards of safety. A safety-rst culture across
the Group ensures that risks are identied and addressed
swiftly and decisively. We invest hundreds of millions of
dollars in training to ensure that when incidents do occur
our people react calmly under pressure. Nothing is more
important to us than the safety of our customers and
employees.
THE QANTAS GROUP
FACES NEW
CHALLENGES AND
NEW OPPORTUNITIES
COMPETITIVENESS AND SUSTAINABILITY
The Asia-Pacic region is now the world’s fastest-growing
region for air travel demand. The low-cost carrier revolution
continues at pace. New political and regulatory factors are
emerging. In this environment it is vital that the Qantas Group
takes the necessary steps to maximise productivity and
competitiveness, renew aircraft and technology, meet
customer needs, realise growth opportunities and enshrine
business resilience.