Porsche 2010 Annual Report Download - page 74

Group management report
Volkswagen ensures an improvement in the quality
of production employees’ workstations, resulting in
shorter production cycles and a lower error rate.
The Volkswagen group also creates job opportuni-
ties for employees with reduced capabilities. All
these measures help to safeguard the company’s
competitiveness.
Sales and distribution
Sales and distribution network in the Porsche
Zwischenholding GmbH group
Porsche’s dealership network has grown
steadily in recent years. Since the launch of the
Panamera was announced in 2006, almost 100 addi-
tional Porsche centers have opened their doors world-
wide. On average, our sales partners have invested
more than 200 million euro to adapt their selling and
service capacities in line with increased sales poten-
tial, and offer our customers a purchasing and service
experience that is appropriate for the brand. At the
end of the short fiscal year 2010, a total of 700
dealers served Porsche customers worldwide.
To provide additional support for Porsche’s
planned growth, sales-network development focused
on two tasks during the reporting period: On the one
hand, activities to pave the way for further growth in
the individual regions, particularly in the BRIC states
(Brazil, Russia, India and China); on the other, activi-
ties to step up the quality of the worldwide dealership
network. Taking into consideration expected eco-
nomic development in the relevant countries, a de-
tailed roadmap was drawn up for the expansion of the
dealership network in the growth regions during the
coming years. At the same time, the necessary organ-
izational foundations were laid. Based on positive
experience, various programs such as mystery shop-
ping, product and process training, and the interna-
tional exchange of best practices were evolved and
implemented with a view to enhancing the quality of
the sales network.
Porsche tops customer satisfaction ratings
The great appeal of the Porsche brand and
the attractiveness of the company’s product range
are reflected in the high level of customer brand
loyalty. Most Porsche owners buy more than one
Porsche vehicle in their lifetime; and many Porsche
drivers own more than one Porsche. This level of
loyalty is also fostered by made-to-measure and
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