Porsche 2010 Annual Report Download - page 121

Canada: back on the road to recovery
Porsche delivered 816 vehicles to custom-
ers in Canada, exceeding the comparable prior-year
figure of 603 units by 35 percent. The Cayenne saw
an even bigger increase of 62 percent to 465 vehi-
cles. Thanks to the six-cylinder models now avail-
able, the Panamera notched up 147 deliveries. 204
sports cars were delivered – with the 911 account-
ing for 142 vehicles and the mid-engined sports
cars for 62 units.
Latin America: a success story
In the tenth year since its foundation, Porsche
Latin America, which supports dealers in 25 countries
in Central America and South America, continues its
success story. Deliveries in the short fiscal year 2010
totaled 1,266 units, a 38 percent increase on the
comparable prior-year figure. The most successful
model series was the Cayenne with 844 deliveries,
followed by the Panamera with 113 units. While sales
of the 911 increased to 142 vehicles, 167 units of the
mid-engined sports cars were delivered to customers.
Brazil, the region’s growth driver, remains the largest
individual market, followed by Mexico, Puerto Rico
and Chile.
Europe
Germany: in the fast lane
In Germany, Porsche delivered 5,268 vehicles
in the short fiscal year 2010, a 33 percent increase
over the comparable prior-year period. A glance at the
order books underscores this success: Incoming
orders for the five months from August to December
2010 reached record levels. As a result, there were
three times as many orders on hand at the end of the
short fiscal year as there had been for the previous
twelve-month period. 2,788 units of the new Cayenne
were delivered in the reporting period, an increase of
140 percent on the prior-year period. The Panamera
achieved 741 deliveries in the short fiscal year. The
sports cars maintained their strong market positions.
The 911 led the field, with a segment share of over 50
percent. Deliveries of the 911 model series came to
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