Porsche 2010 Annual Report Download - page 124

122 Markets
Asia
Japan: success with all model series
In the reporting period, Porsche Japan in-
creased the number of vehicles delivered to custom-
ers to 1,016 units (prior-year period: 805). This
growth was primarily achieved by the sports car
models. The 911 succeeded in further improving its
position in a slightly contracting market segment,
increasing the number of deliveries to customers by
60 percent to 269 (prior-year period: 168). While
market segment for the Boxster and Cayman models
continued to contract, the attractive mid-engined
sports cars were able to buck the trend. The number
of deliveries rose to 235 units (prior-year period:
225). 290 units of the new Cayenne and 222 of the
Panamera were delivered.
China: largest growth market
China is now Porsche’s second-largest sales
market. In the short fiscal year 2010, Porsche China
saw continued growth, delivering 6,240 vehicles
(prior-year period: 4,709), an increase of 33 percent.
The new Cayenne generation enjoyed particular
popularity, with 2,563 vehicles delivered. The Pana-
mera model series has consolidated its position in
the market (2,690 new vehicles delivered). The six-
cylinder models attracted particular customer inter-
est (2,178 deliveries). In the 911 segment, Porsche
further extended its market share, with 325 vehicles
delivered. Sales of the Boxster and Cayman more
than doubled to 662 vehicles delivered (prior-year
period: 312 units). The dealership network is being
continuously expanded; it is planned to increase the
number of dealers from 33 at the end of the short
fiscal year to 43 by the end of 2011. Most recently,
the two new Porsche centers at Chengdu Airport
and Taiyuan were opened. In addition, Porsche
opened its first group-run dealership in Shanghai
September 2010.
Asia-Pacific
A burgeoning economic area
The significance of the Asia-Pacific region
continues to grow. In the short fiscal year 2010,
1,127 vehicles were delivered to customers in the
region (prior-year period: 522 units). The market
launch of the new Cayenne was particularly success-
ful, with 527 vehicles delivered. The diesel and hy-
brid variants generated particular customer interest.
With 331 vehicles delivered, the Panamera consoli-
dated its position in the market. Above all, the six-
cylinder models (215 deliveries) were very well re-
ceived. In the reporting period, Porsche was repre-
sented by 19 dealers in 12 countries. The expansion
of the dealership network in Malaysia (Kuala Lumpur)
and Vietnam (Hanoi) is progressing as planned.
Vehicle deliveries of the
Volkswagen group worldwide
The Volkswagen group with its nine brands is
present in all relevant automobile markets across the
globe. At present, the main sales markets are west-
ern Europe region, China, Brazil, the USA, Russia and
Mexico. In the second half of 2010, the Volkswagen
group delivered 3,590,050 vehicles to customers
worldwide. Throughout the six-month reporting period,
the delivery figures were higher than for the respec-
tive months of the prior year, in which sales were in
part adversely affected by the effects of the financial
and economic crisis.
Sales of Volkswagen passenger cars came to
2,239,094 units in the second half of the year. Audi
deliveries totaled 537,472 vehicles in the reporting
period. In the second half of the year, 383,853 units
were delivered to customers of the Škoda brand. The
SEAT brand notched up 157,669 deliveries. Sales of
Bentley vehicles came to 2,628 units in the reporting
period. VW commercial vehicles sold 233,296 vehicles.
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