Porsche 2010 Annual Report Download - page 123

Northern Europe: a key market
Thanks to the continuing marked economic
recovery and the expansion of the dealership network,
deliveries to customers increased by 76 percent in
comparison to the prior-year period to 596 vehicles.
With 344 new vehicles delivered, the new Cayenne
more than trebled its prior-year figure; and the Cay-
enne Diesel was the most successful model in the
series with 214 vehicles delivered. The 911 model
series accounted for 116 deliveries (prior-year period:
88), with 64 of these units coming from the high-
margin top models. Sales of Boxster and Cayman
vehicles totaled 21 units, remaining stable despite
declining interest in the segment. With 115 vehicles
delivered, the Panamera matched its successful
prior-year figure.
Southern and Eastern Europe: a mixed picture
While countries such as Poland and Turkey
weathered the economic crisis well, Greece is cur-
rently going through difficult times. In this hetero-
geneous market environment, Porsche delivered
1,448 vehicles in the short fiscal year, an increase
of 65 percent in comparison to the prior-year pe-
riod. As expected, sales of the Cayenne model
series rose most strongly to 974 units (prior-year
period: 375). At the same time, Porsche delivered
291 Panameras, exceeding prior-year figures, and
183 sports cars.
Russia: expansion of the dealership network
During the reporting period, Porsche in-
creased deliveries by 55 percent to 751 vehicles.
The strongest model series was again the Cayenne,
with sales almost doubling to 643 vehicles (a 98
percent increase). 84 units of the Panamera and a
total of 24 sports cars were delivered. If economic
conditions permit, it is planned to create seven
more locations in 2011. In December 2010, 16
dealerships provided coverage for Porsche’s Rus-
sian market.
Middle East and Africa
Continued growth
In the reporting period, Porsche Middle
East & Africa delivered 3,231 vehicles, increasing the
comparable prior-year figure (2,665 units) by 21
percent. The generation change of the Cayenne mo-
del series was successfully completed. The 1,978
units (prior-year period: 1,400) delivered provide a
promising basis for sales of the new Cayenne. The
Panamera is established in the market, with 747
vehicles delivered, and the launch of the six-cylinder
models (368 deliveries). In the sports car segment,
the 911 defended its extremely high market share
with 309 units. Future growth will continue focus on
the Africa and India regions. A total of 19 importers
are support from Dubai.
Australia/ New Zealand
The success story continues
Porsche Cars Australia increased deliveries
by 60 percent in the short fiscal year 2010 to 645
vehicles. 108 vehicles from the 911 model series
were delivered – a marked increase on the compara-
ble prior-year period (64 units). The 49 deliveries of
Turbo and GT models contributed significantly to this
growth. A total of 101 Boxster and Cayman vehicles
were delivered to customers, another significant
increase in comparison to the prior year (66 units).
The Cayenne also cornered market share with strong
growth rates (plus 75 percent): 394 sporty off-
roaders were delivered in Australia and New Zealand
(prior year: 225). With 42 vehicles delivered, the
Panamera achieved its prior-year level.
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