DHL 2014 Annual Report Download - page 38

STRATEGY AND GOALS OF THE DIVISIONS
Strategic priorities of the divisions
e priorities of the operating divisions are anchored in the divisional business strategies.
Here, too, our focus is on strengthening our protability.
. Strategic priorities by division
Post - eCommerce - Parcel division
In line with Strategy , we see four main drivers for the future success of our business.
Designing a market-based cost structure: To achieve this goal, we are adapting our
networks to changing market conditions and shipment structures. We are also cutting
costs wherever possible and sensible, whilst investing in innovation and growth areas.
Furthermore, we want to further increase the quality of our products and protect the
environment in the process. Our Parcel  Production Concept has made our sorting
and transport more ecient and thereby lowered costs.
Providing the highest quality to our customers: We want to oer our customers the best
service at all times, at the highest level of quality and at reasonable prices. To this end,
we are modernising the sorting equipment and  architecture in our mail network on
an on-going basis. We are investing in our parcel network and continually adapting it
to increasing volumes. Our goal is to also deliver   of all parcels sent in Germany to
customers the next day. We not only operate by far the largest network of xed- location
retail outlets in Germany, we also oer recipient services that make it considerably easier
for our customers to ship and receive parcels. Furthermore, we are expanding our suc-
cessful co-operation with retailers, particularly by way of our Paketshops.
Motivating our workforce and keeping them informed: e key to high quality and high
performance is happy and dedicated employees. at’s why we not only equip our work-
force with state-of-the-art tools, provide mail carriers with e-bikes and e-trikes, oer
counselling on health issues and, at some locations, make childcare available – we also
oer wages that are clearly above those paid by our competitors. Furthermore, we have
succeeded in creating more jobs. Dialogue with our employees is particularly import-
ant, which is why management regularly holds a variety of events to personally inform
around , employees about the current priorities and drivers of our business.
Mail and parcel strategy
Focus
Good to Great
Focus.Connect.Grow.
Post - eCommerce -
Parcel
Express
Global Forwarding,
Freight
Supply Chain
Moderately increase  through improved
eciency and investments in the growing parcel
business.
Growing continuously with the  product
andimproving service, whilst optimally utilising
thenetwork and increasing yield.
Introducing an optimised operating model
and growing sustainably in the dicult market
environment.
Define the industry globally through standardised,
cost-ecient, high-quality and innovative solutions.
Deutsche Post  Group —  Annual Report
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