DHL 2014 Annual Report Download - page 30

Business units and market positions
POST - ECOMMERCE - PARCEL DIVISION
The postal service for Germany
As Europe’s largest postal company, we deliver about  million letters every working
day in Germany. We oer all types of products and services to both private and business
customers, ranging from physical, hybrid and electronic letters and merchandise to
special services such as cash on delivery, registered mail and insured items. Our -
product provides a secure, condential and reliable platform for electronic communi-
cation. It allows companies, public authorities and private individuals to send secure
communications whilst reducing processing costs.
In the reporting year, the domestic market for business communications was
approx imately . billion (previous year: . billion). In order to accurately reect
actual market conditions, we look at the competition-relevant business customer mar-
ket and include those companies that provide services to business customers, i. e., both
competitors with end customers as well as consolidators who oer partial services. At
. , our market share declined slightly compared with the prior year . . As at
 January , we raised the price of standard letters from . to .. e prices
for registered and forwarded mail were also increased.
Targeted and cross-media advertising
Our portfolio of dialogue marketing products allows advertisers to reach specic cus-
tomer target groups. We oer end-to-end services – from address management to
conception and creation, to print, shipment, response management and performance
evaluation. Dialogue marketing is cross-media, personalised and automated. Dialogue
campaigns can be managed entirely automatically so that digital and physical items
reach recipients during the same period of time. Our digital services allow companies to
determine their target groups by analysing the visitors to their websites or online shops.
e German dialogue marketing market comprises advertising mail along with
telephone and e-mail marketing. In , this market shrank by   to a volume of
. billion. Advertisers in industries such as retail have decreased or restructured their
expenditures. e insolvencies of the publishing house Weltbild and the do-it-yourself
chain Max Bahr were also felt. Our share of this highly fragmented market increased
slightly to .  (previous year: . ). In the reporting year, we raised the price of our
Infopost product for the rst time in  years.
. Domestic mail communication
market, business customers, 
Market volume: . billion
Source: company estimate.
35.5 % Competition
64.5 % Deutsche Post
. Domestic dialogue
marketing market, 
Market volume: . billion
Source: company estimate.
13.0 % Deutsche Post
87.0 % Competition
Deutsche Post  Group —  Annual Report
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