DHL 2014 Annual Report Download - page 17

“Ten reasons why
I’m proud of
Deutsche Post 
G r o u p .”
DR FRANK APPEL
 WE CAN LOOK BACK PROUDLY OVER A RICH HISTORY. e rst postal services in Germany
were introduced  years ago. With  Express we created the international express business
nearly  years ago. Around  years ago Danzas − which became  Global Forwarding,
Freight− laid the cornerstone of the modern freight forwarding business. Moreover, our  Supply
Chain division has redened logistics and developed innovative approaches for supply chains time
andagain. is history not only demonstrates that we have tradition of which we can be proud, but
also that we rise to new challenges – oen assuming the role of the initiator of change ourselves.
 WE HAVE THE COURAGE TO DO THE RIGHT THING AT THE RIGHT TIME. Change demands
strength and can sometimes also be painful. I remember our retraction from the  domestic
express business in  only too well. Today, we continue to face many challenges. For years, our
Mail business has been experiencing a structural shi towards digital communication. Falling mail
volumes and rising costs require new solutions. Our Supply Chain business is being reorganised
totake better advantage of our size. In our Global Forwarding business unit, we are in the midst
ofa fundamental transformation. With our strategic project, New Forwarding Environment,
weareredening how we work – and are, once again, more than ready to do what has to be done
tosecure our competitiveness and protability for the long term.
 WE HAVE A SOUND CORPORATE STRATEGY. e title of this annual report is intrinsic to our
strategy: when people think logistics, we want them to think Deutsche Post  Group. It’s an
ambitious goal. Our “Strategy : Focus.Connect.Grow.” underscores our goal of becoming the
company that denes the logistics industry. In recent years we have made enormous strides as we
work towards becoming the provider of choice for customers, the employer of choice for our sta
and an attractive investment for shareholders. We aim to build on these successes and continue
togrow. Increasing digitalisation, booming e-commerce and momentum in the emerging countries
number amongst the most important drivers of our business.
Deutsche Post  Group —  Annual Report
To our Shareholders 13