DHL 2014 Annual Report Download - page 37

Introducing Strategy : Focus.Connect.Grow.
Announced in April , “Strategy : Focus.Connect.Grow.” underscores
Deutsche Post  Group’s goal of becoming the company that denes the logistics
industry. We have outlined our strategic priorities for the coming years, providing fresh
impetus and at the same time continuing on the path we forged with Strategy . We
aim to build on these successes and further accelerate our growth.
As a result of the timely preparations we undertook to accommodate changes in the
markets and customer needs, our company is equipped to benet from the numerous
opportunities that exist. Some of the most important factors for our business in the
future will be increasing digitalisation, accelerated growth in the e-commerce segment
and the momentum in developing and emerging countries. Strategy  sets priorities
for our investments and actions:
Focus: We concentrate on our core mail and logistics business and continue to
pursue our goal of being the provider, employer and investment of choice. We view
Deutsche Post  Group as a family of divisions, each focused on a well dened market
segment. All the while, these divisions are unied through a common understanding of
customer needs and linked by Group-wide service units. e divisions work together
where it makes sense.
Connect: We are further increasing connectivity within our organisation in order to
deliver consistent, rst-class service to our customers. A central component of this is
Certied, our Group-wide initiative that enables all employees to gain specic skills and
knowledge relevant to their roles. It builds upon the Certied International Specialist
programme developed by our Express division and aims to certify each and every one
of our employees. In addition, we are developing Group-wide co-operation platforms
and processes, for example, operational processes and resources, increased digitalisation
and leadership development.
Grow: Our Grow pillar encompasses our growth plans, most specically in e-com-
merce and emerging markets. We aim to expand our successful parcel business
in Germany and to export its successful model to other countries, both in terms of
domestic parcel delivery as well as in other e-commerce-related services. Emerging
markets also represent a priority focus. Our general aim is to increase our presence
where the long-term growth potential is greatest. By  we shall signicantly increase
our presence in emerging markets, with the goal of   of Group revenue coming from
these economies by the year . During the coming years we shall develop and assess
further initiatives intended to accelerate our company’s organic growth.
Our strategy is designed to establish a unique market presence by the year – both
geographically and in terms of our portfolios’ performance. Our aim is to be internationally
renowned not only as a highly customer-centric company but also as quality leaders. When
people think logistics, we want them to think Deutsche Post  Group.
Deutsche Post  Group —  Annual Report
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Group Management Report — GENERAL INFORMATION — Business units and market positions — Objectives and strategies