DHL 2001 Annual Report Download - page 65

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The Business Division Direct Marketing saw a slight decrease in sales by
0.8% to 10.0 billion mail items.The decrease in unaddressed advertising mail
sales had been planned in order to achieve a rise in the average price.Addressed
advertising mail recorded a sales increase. Thus, at €2,072 million, revenues
remained almost stable. Factors contributing to this were product innovations
such as Mailingfactory, a multimedia application for designing mailing cam-
paigns. Small and medium-sized commercial customers with Internet access
can use this application to quickly, flexibly and efficiently design their direct
marketing campaigns in-house. The subsidiaries’ segments achieved a 21.9%
revenue growth.
Despite the difficult economic environment, the Business Division Press
Distribution was able to reproduce the good results of the previous year.Although
sales declined slightly by 0.6% to 2.3 billion items, revenues remained stable at
€841 million.
65
Corporate Divisions
Mail
67% Business communication
8% Hybrid mail services
16% Private communication
9% Service and supplementary products
Overview of Business Division Mail Communication