DHL 2001 Annual Report Download - page 58

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How the MAIL Corporate Division is supporting integration:
Livening up the German market with
mailshots and direct marketing campaigns.
When the postman makes dreams come true ... Tw ice a
year, Christine and Jacob Werner have dreams delivered to
their door: a tricolor diamond ring, a midnight blue evening
gown embroidered with stars, luxury pilots wristwatches
and their own greenhouse for the garden. Every year the
Werners have the summer and winter Quelle standard cata-
logs delivered to their home by Deutsche Post – just two
of the 24 million standard catalogs printed and mailed by
Quelle every year. They are supplemented by millions of
special catalogs and mailshots, reaching almost 50% of all
German households.