Cigna 2013 Annual Report Download - page 18
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1616
Personal. Relevant. Meaningful.
You want a health service company that understands you. One that makes
every interaction personal and relevant. One that works with doctors you
can trust, and provides information you can understand. A company that
gives you the answers you need when you need them.
The myCigna.com website provides answers nearly 60,000 times a day as
customers search online for doctors. Cigna’s team talks with customers
hundreds of thousands of times each week.
Personalized health and wellness information is at our customers’ fingertips.
One example from 2013 is our arrangement with mobile technology giant
Samsung, which will put Cigna health and wellness information on their mobile
devices. Another is our new initiative with SocialWellth, the digital health
social engagement company, to help individuals choose the mobile apps that
match their health and wellness goals.
Our collaborative care arrangements with doctors are helping to improve
quality of care, costs and patient experience, leading to 50% fewer emergency
room visits compared to the market.*
And our health information and service lines are open 24 hours a day, because
our customers’ needs can’t wait until tomorrow.
*Source: Cigna Collaborative Accountable Care, Large PCP Group Results, 2013.
Results vs. market average