Aviva 2009 Annual Report Download - page 80

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Aviva plc Corporate responsibility continued
Annual Report and Accounts 2009
Last year we launched ‘Street to School’, our five-year initiative
to get young people off the streets and into education and
training. The programme is in operation in the UK, Turkey
and India and has so far involved various employee fundraising
activities – including over 70% of employees in both India
and Turkey participating in a salary donation drive. In India,
Aviva invited all citizens of Delhi on National Education Day
in November to join them in building a giant wall made entirely
of books. The books from the wall will be used to educate
thousands of underprivileged children supported by Save the
Children India. Over 125,000 books were donated in five days.
We aim to roll out ‘Street to School’ in all of our markets from
2010; a challenge for our businesses is to find viable third sector
partnerships in both developed and developing markets that we
operate in. By the end of 2010, our target is to invest 50% of
our global community investment spend on these projects and
we are now developing a set of impact targets, addressing the
numbers of young people that have been positively affected
by the ‘Street to School’ programme. We will publish these in
our 2010 report. Also in development are linked cause-related
marketing (CRM) initiatives which will enable our customers
to engage in the programme in a number of ways, eg donate
a percentage of their premiums towards the programme.
Indirect impacts
‘Street to School’ is still in its infancy but is already generating
interest and support from stakeholders including prospective
charitable partners, media, governments and customers. It has
also generated unprecedented support from employees who are
motivating their friends and families to get involved with local
projects. In 2010, we will continue to raise awareness of the
issue, and provide more education, funding and practical help
for children living on the margins of society.