Aviva 2009 Annual Report Download - page 157

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Performance review
Aviva plc Notes to the consolidated financial statements continued
Corporate responsibility
Annual Report and Accounts 2009
Governance
Shareholder information
Financial statements IFRS
Financial statements MCEV
Other information
4 – Segmental information
The Group’s results can be segmented, either by activity or by geography. Our primary reporting format is on regional reporting
lines, with supplementary information being given by business activity. This note provides segmental information on the
consolidated income statement and statement of financial position.
(a) Operating segments
The Group has determined its operating segments along regional lines. These reflect the management structure whereby a
member of the Executive Management team is accountable to the Group Chief Executive for the operating segment for which he
is responsible. The activities of each operating segment are described below:
United Kingdom
The United Kingdom comprises two operating segments – UK Life and UK General Insurance (UK GI). The principal activities of UK
Life are life insurance, long-term health and accident insurance, savings, pensions and annuity business, whilst UK GI provides
insurance cover to individuals and to small and medium-sized businesses, for risks associated mainly with motor vehicles, property
and liability, such as employers’ liability and professional indemnity liability, and medical expenses. UK GI also includes the RAC
motor recovery business, the group reinsurance result and the results of run off agency business.
Aviva Europe
Activities reported in the Aviva Europe operating segment exclude operations in the UK and include those in Russia and
Turkey. Principal activities are long-term business in France, Ireland, Italy, Poland and Spain, and general insurance in France,
Ireland and Italy.
Delta Lloyd
The activities of Delta Lloyd comprise long-term business operations in the Netherlands, Belgium and Germany and general
insurance, fund management and banking operations in the Netherlands.
North America
Our activities in North America principally comprise our long-term business operations in the US and general insurance business
operation in Canada.
Asia Pacific
Our activities in Asia Pacific principally comprise our long-term business operations in Australia (prior to its sale on 1 October 2009),
China, India, Singapore, Hong Kong, Sri Lanka, Taiwan, Malaysia, and South Korea.
Aviva Investors
Aviva Investors operates in most of the regions in which the Group operates, in particular the UK, France, the US and Canada and
other international businesses, managing policyholders’ and shareholders’ invested funds, providing investment management
services for institutional pension fund mandates and managing a range of retail investment products, including investment funds,
unit trusts, OEICs and ISAs. Fund management activities of Delta Lloyd are included in the separate operating segment above.
Other Group activities
Investment return on centrally held assets and head office expenses, such as Group treasury and finance functions, together with
certain taxes and financing costs arising on central borrowings are included in ‘Other Group activities’. Similarly, central core
structural borrowings and certain tax balances are included in ‘Other Group activities’ in the segmental statement of financial
position. Also included here are consolidation and elimination adjustments.
Measurement basis
The accounting policies of the segments are the same as those for the Group as a whole. Any transactions between the business
segments are on normal commercial terms and market conditions. The Group evaluates performance of operating segments on the
basis of:
(i) profit or loss from operations before tax attributable to shareholders
(ii) profit or loss from operations before tax attributable to shareholders, adjusted for non-operating items outside the segment
management’s control, including investment market performance and fiscal policy changes
Financial statements IFRS