Aviva 2009 Annual Report Download - page 317

315
Performance review
Aviva plc MCEV financial statements continued
Corporate responsibility
Annual Report and Accounts 2009
Governance
Shareholder information
Financial statements IFRS
Financial statements MCEV
Other information
Statement of directors’ responsibilities in respect of the
Market Consistent Embedded Value (MCEV) basis
When compliance with the European Insurance CFO Forum Market Consistent Embedded Value Principles (MCEV Principles),
published in October 2009, is stated, those principles require the directors to prepare supplementary information in accordance
with the methodology contained in the MCEV Principles and to disclose and explain any non-compliance with the guidance
included in the MCEV Principles.
In preparing this supplementary information, the directors have done so in accordance with these MCEV Principles and have
also fully complied with all the guidance included therein. Specifically, the directors have:
— determined assumptions on a realistic basis, having regard to past, current and expected future experience and to relevant
external data, and then applied them consistently;
— made estimates that are reasonable and consistent; and,
— provided additional disclosures when compliance with the specific requirements of the MCEV Principles is insufficient to enable
users to understand the impact of particular transactions, other events and conditions and the group's financial position and
financial performance.
By order of the Board
Patrick Regan
Chief Financial Officer
3 March 2010
Financial statements MCEV