Under Armour 2014 Annual Report Download - page 15

quality assurance team strives to ensure that the products meet the same quality and compliance standards as the
p
roducts that we sell directly
.
We
di
str
ib
ute t
h
ema
j
or
i
ty o
f
our pro
d
ucts so
ld
to our Nort
h
Amer
i
can w
h
o
l
esa
l
e customers an
d
our
b
ran
d
an
df
actory
h
ouse stores
f
rom
di
str
ib
ut
i
on
f
ac
ili
t
i
es we
l
ease an
d
operate
i
nCa
lif
orn
i
aan
d
Mary
l
an
d
.Ina
ddi
t
i
on,
we
di
str
ib
ute our pro
d
ucts
i
n Nort
h
Amer
i
ca t
h
roug
h
t
hi
r
d
-party
l
og
i
st
i
cs prov
id
ers w
i
t
h
pr
i
mary
l
ocat
i
ons
i
n
Cana
d
a, New Jersey an
d
F
l
or
id
a. In some
i
nstances, we arrange to
h
ave pro
d
ucts s
hi
ppe
df
rom t
h
e
i
n
d
epen
d
ent
f
actor
i
es t
h
at manu
f
acture our pro
d
ucts
di
rect
l
y to customer-
d
es
i
gnate
df
ac
ili
t
i
es.
Ot
h
er Forei
g
n Countries an
d
Businesse
s
A
pproximately 9% of our net revenues were generated outside of North America and through ou
r
MapMyFitness business in 2014. We plan to continue to grow our business over the long term in part through
expansion in international markets. We also plan to expand our MapMyFitness business to reach more users an
d
continue to develo
p
new services and solutions
.
EMEA
We se
ll
our appare
l
,
f
ootwear an
d
accessor
i
es t
h
rou
gh
reta
il
ers an
d
we
b
s
i
tes an
di
n
d
epen
d
ent
di
str
ib
utors
in
certain Euro
p
ean countries. We sell our branded
p
roducts to various s
p
orts clubs and teams in Euro
p
e. We
cont
i
nue to se
ll
t
h
eUn
i
te
d
K
i
n
gd
om’s Totten
h
am Hotspur Foot
b
a
ll
C
l
u
b
rep
li
ca pro
d
uct
f
or t
h
ec
l
u
b
’s supporter
s
aroun
d
t
h
e
w
or
ld
.
We generally distribute our products to our retail customers and e-commerce consumers in Europe through
a
third-party logistics provider based out of Venlo, The Netherlands. This agreement continues through April 2017
.
As
i
a-Pac
ifi
c
We se
ll
our appare
l
,
f
ootwear an
d
accessor
i
es pro
d
ucts
i
nC
hi
na t
h
rou
gh
seven
b
ran
d
an
d
two
f
actor
yh
ous
e
stores we operate, a
l
on
g
w
i
t
h
stores operate
dby
our
di
str
ib
ut
i
on partners. We a
l
so se
ll
our pro
d
ucts to
i
n
d
epen
d
ent
di
str
ib
utors
i
n Austra
li
a, New Zea
l
an
d
,Ta
i
wan an
d
Hon
g
Kon
g
w
h
ere we
d
o not
h
ave
di
rect sa
l
es
o
perat
i
ons. We
di
str
ib
ute our pro
d
ucts
i
nAs
i
a-Pac
ifi
cpr
i
mar
ily
t
h
rou
gh
at
hi
r
d
-part
yl
o
gi
st
i
cs prov
id
er
b
ase
d
out
of
Hon
g
Kon
g
.
We have a license agreement with Dome Corporation, which produces, markets and sells our branded
apparel, footwear and accessories in Japan and Korea. We are actively involved with this licensee to develo
p
variations of our
p
roducts for the different sizes, s
p
orts interests and
p
references of Ja
p
anese and Korea
n
consumers. Our branded products are sold in Japan and Korea to large sporting goods retailers, independent
specialty stores and professional sports teams, and through Dome-owned retail stores. We hold a cost-base
d
minority investment in Dome Corporation
.
Lat
i
n Amer
i
c
a
We sell our products in Chile, Mexico and Brazil throu
g
h wholesale distributors, website operations and tw
o
brand and six factor
y
house stores. In these countries we operate throu
g
h third-part
y
distribution facilities. I
n
o
ther Latin American countries we sell our products throu
g
h independent distributors which are sourced throu
gh
o
ur international distribution hubs in Hon
g
Kon
g
, Jordan and the United States. Prior to 2014, we primaril
y
sold
o
ur products in Latin America throu
g
h an independent distributor in Mexico.
MapMyFitnes
s
I
n 2013, we
b
egan o
ff
er
i
ng
di
g
i
ta
lfi
tness su
b
scr
i
pt
i
ons an
dli
censes, a
l
ong w
i
t
hdi
g
i
ta
l
a
d
vert
i
s
i
ng t
h
roug
h
o
ur MapMyF
i
tness p
l
at
f
orm. Our MapMyF
i
tness strategy
i
s
f
ocuse
d
on connect
i
ng w
i
t
h
our consumers an
d
5