Suzuki 2009 Annual Report Download - page 4

SUZUKI MOTOR CORPORATION 3
Osamu Suzuki
Chairman & CEO
Under the slogan “Small Cars for a Big Future”, we
are committed to promoting the “production of
small vehicles” and the “development of environ-
mentally friendly products” needed by our cus-
tomers, and to be “Smaller, Fewer, Lighter,
Shorter, and Neater” in all aspects of production,
organization, facilities, parts, environment, etc. in
order to promote a highly efficient, well-knit, and
healthy business operation.
Also, our executive officers and employees will
strictly adhere to all statutes, social norms, and in-
house rules, etc., act fairly and with sincerity.
We look forward to the continued support and
encouragement of our stockholders.
In domestic market, we will make efforts to rein-
force the sales force by increasing and training
sales persons, also to build and enhance “Suzuki
Arena Shops”, for further expansion of market
share. In overseas markets, we will try to improve
SUZUKI brand image by using the slogan of “Way
of life” and increase the level of overseas bases
through promotion of local procurement of parts,
cost reduction activities, further improvement of
quality and further progress in productivity, as well
as sales enhancement. As to the business in North
America that the profit has been declining, we will
try to rebuild by reviewing the system of sales etc.
In addition, in research and development, the en-
vironmentally friendly product development for
protecting global environment such as reduced
emission gas, improved mileage, resource saving
and recycling has become more and more impor-
tant.
In the limited research and development re-
sources, we will consolidate power trains, stan-
dardize parts and concentrate funding on environ-
mental technologies.
Further, we make efforts for the development of
high-mileage and low-emission technologies such
as diesel engine cars, hybrid cars and electric
cars mainly with the product development abilities
for small cars, the strength of our Group, based on
the alliance with each company.
Though General Motors Corporation, our strategic
alliance partner, has filed on June 1, 2009 for
Chapter 11 bankruptcy protection, we will con-
tinue individual projects with GM such as develop-
ment cooperation for leading edge technologies.
We have decided to review “Suzuki medium term
three-year plan (April 2008 - March 2011)” which
was the targeted management indexes and me-
dium-term corporate management strategies on
account of a substantial change in the economic
environment. We plan to announce the new plans
based on the external environment at the appro-
priate time.