Suzuki 2009 Annual Report Download - page 10

SUZUKI MOTOR CORPORATION 9
Suzuki’s Worldwide Manufactur-
ing and Sales
Total overseas motorcycle production (including
ATVs) in fiscal 2008 was 2,984 thousand units,
105% compared to the previous year. Worldwide
production, including production in Japan, de-
creased to 3,295 thousand units, 97.2% compared
to the previous year.
Sales of motorcycle (including ATVs) in overseas
market increased to 3,222 thousand units, 101.4%
compared to the previous year, while total global
sales, including Japan, were 3,351 thousand units,
100.2% compared to the previous year.
The Japanese Market
1. Domestic Motorcycle Market Overview
The number of motorcycles sold for the domestic
market by the four Japanese manufacturers in fis-
cal 2007 stood at a total of 655 thousand units
(96% y-o-y).
Breaking this figure down into displacement cat-
egories shows volume for the 125cm3 and under
class at 534 thousand units (98% y-o-y), and the
126cm3 and greater class at 122 thousand units
(89% y-o-y), a decline in both categories.
While overall sales experienced a downward trend,
sales in the 51cm3 to 125cm3 range increased to
109 thousand units (125% y-o-y) due to the intro-
duction of new products.
2. Suzuki Sales Status
With the affects of the global recession, product
lineup consolidation to conform to emission regula-
tions, and rising vehicle costs, Suzuki’s fiscal 2008
total volume was 123 thousand units (75% y-o-y).
Further breakdown of this figure shows sales of
small scooters at 105 thousand units (76% y-o-y).
Within this figure the volume for the 50cm3 and un-
der class declined to 64 thousand units (64% y-o-y)
while sales of the 51cm3 to 125cm3 class increased
to 40 thousand units (110% y-o-y).
Looking at the figures for larger models, sales de-
clined to 19 thousand units (70% y-o-y). Sales in the
126 cm
3
to 250cm
3
class were 12 thousand units
(62% y-o-y) and in the 401cm
3
and greater class 1
thousand units (59% y-o-y), a drastic decline in both
categories however, sales in the 251cm
3
to 400cm
3
class increased to 5 thousand units (110% y-o-y).
Motorcycles
3. Suzuki Motorcycle Topics
Sales of the Let’s4 and Let’s5 series scooters in the
50cm
3
and under class increased the number of
shipments (Let’s4: 33 thousand units (118% y-o-y),
Let’s5:10 thousand units (165% y-o-y)) however, it
was not enough to halt the overall downward trend
caused by the termination of production of certain
models due to exhaust emissions regulations at
the end of last fiscal year. Regarding the 51cm
3
to
125cm
3
class, introduction of the Address V125,
which underwent a minor change to conform to
regulations, led to an increase in sales of 110%
compared to the previous year.
Regarding larger models, the new Gemma
scooter was introduced in the 126cm3 to 250cm3
class however, it could not stop the decrease in
the number of shipments caused by model elimi-
nation due to exhaust emissions regulations. In the
251cm3 to 400cm3 class, the GSR400/ABS, which
underwent a model change, saw an increase in
sales of 110% compared to the previous year.
Let’s5G
GEMMA
ADDRESS V125G
GSR400 ABS
Year in Review