Suzuki 2009 Annual Report Download - page 11

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10 SUZUKI MOTOR CORPORATION
Overseas Markets
1. Overseas Motorcycle Market Overview
While maintaining our leadership in the big motor-
cycle markets, sales in North America dropped to
109 thousand units (81% y-o-y) and 145 thousand
units (81% y-o-y) in Europe in 2008, reflecting the
drastic free fall of the motorcycle market brought
by the lackluster global economy. Meanwhile,
sales in the growing India market increased to 130
thousand units (154% y-o-y) due to the successful
introduction of scooter models, sales in the China
market increased to 1,319 thousand units (113%
y-o-y), however sales in the six ASEAN nations (In-
donesia, Thailand, Vietnam, Philippines, Malaysia,
Cambodia) decreased to 913 thousand units (95%
y-o-y).
We will continue to introduce models tailored to
meet trends and the demands of each country and
strengthen our sales network to increase sales.
2. Product Expansion
New big motorcycle introductions focused mainly
on North American and European markets. The
Gladius gave riders a fresh new perspective, the
Bandit 650 received styling updates, the GSX-
R1000 underwent full model change, and the
Suzuki Boulevard M90 cruiser and the KINGQUAD
750AXi 4x4 ATV with power steering were newly
introduced.
The higher-grade scooter UK125 was introduced
into the ASEAN market. The GT125 in India under-
went a minor change. The compact and light-
weight scooter UZ125 was introduced into the
China market to expand the product lineup and
strengthen Suzuki brand.
Toyokawa Plant
Motorcycles and outboard motors assembling plant
GLADIUS
Bandit 650
GSX-R1000
SUZUKI BOULEVARD M90
Year in Review