Sears 2009 Annual Report Download - page 17

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Stock Performance Graph
Comparison of Cumulative Stockholder Return—Value of $100 Invested March 28, 2005
The following graph compares the cumulative total return to stockholders on Holdings’ common stock from
March 28, 2005, the first day of trading of our common stock after the Merger, through January 29, 2010, the last
trading day before the end of our 2009 fiscal year, with the return on the S&P 500 Stock Index, the S&P 500
Retailing Index and the S&P 500 Department Stores Index for the same period. The graph assumes an initial
investment of $100 on March 28, 2005 in each of our common stock, the S&P 500 Stock Index, the S&P
Retailing Index and the S&P 500 Department Stores Index.
The S&P 500 Retailing Index consists of companies included in the S&P 500 Stock Index in the broadly
defined retail sector, which includes competing retailers of softlines (apparel and domestics) and hardlines
(appliances, electronics and home improvement products), as well as food and drug retailers. The S&P 500
Department Stores Index consists primarily of department stores that compete with our full-line stores.
1/30/09
$160.00
3/28/05 1/27/06 2/2/07 2/1/08 1/29/10
$140.00
$120.00
$100.00
$80.00
$60.00
$40.00
$20.00
Sears Holdings
S&P 500 Index
S&P 500 Retailing Index
S&P 500 Department Stores Index
March 28,
2005
Jan. 27,
2006
Feb. 2,
2007
Feb. 1,
2008
Jan. 30,
2009
Jan. 29,
2010
Sears Holdings ............................ $100.00 $ 93.96 $135.10 $ 82.61 $31.21 $ 70.05
S&P 500 Stock Index ....................... $100.00 $110.99 $127.67 $125.33 $75.99 $100.60
S&P 500 Retailing Index .................... $100.00 $108.74 $125.17 $102.15 $63.63 $ 98.15
S&P 500 Department Stores Index ............ $100.00 $105.71 $152.02 $ 97.07 $45.85 $ 74.58
17