Samsung 2003 Annual Report Download - page 46

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46
Moving
the human spirit
Sports inspire great passion, great achievement
and even greater communication. It’s a universal
language all people share. Nowhere is this more
evident than in the Olympic Games.
Since 1997, Samsung Electronics has been the
official TOP (The Olympic Partner) sponsor in the
Wireless Communication Equipment category.
We have sponsored three consecutive Olympic
Games, in Nagano, Sydney and Salt Lake City,
and will proudly continue this tradition with the
Athens 2004 Olympic Games, the Torino 2006
Olympic Winter Games and the Beijing 2008
Olympic Games.
Our contribution to the Games reinforces our
brand and the message of universal connection
and convergence. The Olympic Rendezvous
@Samsung pavilion in the Olympic Park drew
more than 1.1 million visitors at the 2000 Sydney
Olympic Games, giving athletes a place to relax,
spectators entertainment from around the world,
and everyone an up-close look at how 3G mobile
communications technology is changing their
future. At Salt Lake, we supplied 20,000 mobile
handsets.
Samsung Electronics also supports numerous
events, such as the 14th Busan Asian Games that
brought together over 11,000 athletes from 43
countries in athletic competitions from archery to
Taekwondo. In Africa, we co-sponsored the 8th
All African Games. In 2003, we expanded sports
marketing with the sponsorship of the Samsung
Super League Equestrian Competition. We are
also the title sponsor of the Nations Cup, one
of the world’s oldest and most prestigious
equestrian events, the annual Crufts Dog Show
in England, and the World Hockey Championship
(FIH). We support running events and festivals all
over the world, from Vietnam to Indonesia to Iran
to Hungary and the Czech Republic.
Samsung Electronics sponsors the World Cyber
Games (WCG), the world’s largest and most
renowned contest bringing together e-athletes
from 60 countries together for online multiplayer
games. In just four years, WCG has grown to
become the best e-gaming cultural event in the
world. Adopting an international “host city” for-
mat, the WCG 2004 Grand Final will be the first to
be held outside of Korea, in San Francisco.
Subsequent Games will be held in cities across
the globe.