Samsung 2003 Annual Report Download - page 30

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30
In sales revenue of mobile phones,
Samsung Electronics has risen to
number two in the world.
left:
Telecommunication Network Business
Design Team
Product Designer
Seo-Young Shin
right:
Telecommunication Network Business
Sales & Maketing Group
Marketer
Han-Sang Kim
to build up market leadership and brand equity
worldwide, while we continue to expand intelligently
into emerging markets. As we shape our future, dif-
ferentiation, innovation and a focus on premium
products will drive growth.
Our Telecommunication Network Business per-
formed remarkably in 2003, with $11.9 billion in
sales and $2.3 billion in operating proļ¬ts. In helping
to shape the mobile multimedia world, the division
has solidified market share in mobile handset pro-
duction, moving steadily toward the top. Network
operations grew less than expected. Our goal for
2004 is to sustain our number one market share in
CDMA handsets, to expand high value-added areas
such as GSM based PDAs, Mobile Intelligent
Terminals (MITs) and satellite receivers, and to
secure future competitiveness through innovations
in process improvement and operations manage-
ment. The long-term goal is to achieve global overall
market share of 25 percent with $25 billion in sales
by 2010.
Mobile moves ahead
With the global mobile phone market maturing, many
assumed there would be little room for growth in
2003. The market grew a meager six percent, driven
by replacement demand for multimedia functionality
(camera, camcorder and VOD phones) as well as by
demand for low-end mobile phones in Asia.
The best in advanced telecommunications
TELECOMMUNICATION
NETWORK BUSINESS